Reshab Kalra

MBA professional with hands-on experience in Digital Marketing and Business Analytics. Skilled in MS Excel, Google Analytics, Google Ads, Meta Ads, campaign optimization, ad creatives, A/B testing, Content creation, Client Management and data-driven decision making. Also have Strong analytical, problem-solving, and communication skills with exposure to Claude AI and ChatGPT.

Management Trainee at Cognavi India (2026-04 – 2026-08)

• Tracked engagement funnels and pipeline metrics using Pulse CRM to identify process bottlenecks and optimize conversion workflows.
• Analyzed business datasets in Microsoft Excel to support executive reporting, trend tracking, and data-driven marketing decisions
• Conducted market research and competitor analysis to identify customer preferences, industry trends, and marketing opportunities.
• Assisted in lead-generation activities through digital campaigns and social media channels.
• Prepared Powerpoint presentations, Excel reports & dashboards, marketing summaries for internal review.

Management Intern - Marketing & Consumer Insights at LG ELECTRONICS (2025-04 – 2025-07)

• Conducted market and consumer research to understand customer preferences, purchase behaviour, needs, and emerging trends.
• Collaborated with creative teams to develop ad concepts, visual directions, copy, headlines, and CTAs aligned with campaign goals.
• Analyzed marketing and user data using MS Excel to identify patterns, trends and insights to take action for data driven decision making.
• Prepared Excel based reports, presentations, and marketing dashboards to communicate users and campaign insights to the team.
• Monitored social media and campaign performance metrics including reach, engagement, clicks, and conversions to identify improvement opportunities.

PGDM in E-Business - Marketing & IT Ops – Lal Bahadur Institute Of Management (2026)

Bachelor's Of Vocational Studies in Banking and Finance – Ramanujan College, University OF Delhi