Sanjeev Kumar
Results-driven Sales & Marketing Professional with 20+ years of experience in Seed-Pesticides and micro fertilizers Industry
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About
I have 20 years experience in sales & Marketing
Experience
Regional Business Manager – Cotton Haryana at Rasi Seeds (P) Ltd Coimbatore (2023-10 – 2026-01)
A leading Company into Cotton
- Supervise & manage team of 6TM & 31 Project officers, Communicate job expectations &provide direction, support & motivation to meet the desired & agreed goal
- Managing regional operations, sales, and teamperformance across assigned territories
- Expanded market presence through strategic planning, new dealer on boarding, and territory development
- Conducted product demonstrations, farmer meetings, and field daysto strengthen brand presence
- Led a team of Sales Officers and coordinated with production, logistics, and marketing teams
- Achieved consistent sales growth and improved marketshare in key hybrid seed segments
Regional Crop Manager – Haryana at Rasi Seeds (P) Ltd Coimbatore (2019-08 – 2023-10)
A leading Company into Cotton
- Analyses market trends & opportunities. Develop advertising & promotional plans
- Sales team and project officer training and reference resource. Analyses market wise segmentation and product fitment
- All PD activity PD-1, PD-2 and Comparative MRF plot awareness for sales team
Territory Sales Manager – Bhiwani Haryana at Rasi Seeds (P) Ltd Coimbatore (2009-08 – 2019-08)
A leading Company into Cotton
- To achieve the territory sales plan with given resource & manage team of 6 project officers; train & motivate them to achieve the territory plan
- Effectively execute promotional plan; Create awareness among trade& farmers. Manage and nurture relationship with the trade partner
- Ensure targeted sales in the territory
- Select the best star of the year in Rasi Seeds 2011 & 2012
- While working as a Territory Manager in Bhiwani, I always maintained the number one position
- Manage and nurture relationship with the channel partners
- Handled Cotton seed business across Bhiwani,Mahendergarh,Rewari,Rohtak,Alwar, Bharatpur Ganganagar, Jind Districts
Sales Executive – Kotkapura Punjab at Rasi Seeds (P) Ltd Coimbatore (2006-08 – 2009-08)
A leading Company into Cotton
- Appointed distributers and successfully launched and promoted key cotton products
- Achieved exceptional sales growth and market leadership in assigned territories
- Developed strong dealer network and farmer engagement programs in PSA and PDA
Project officer Kotkapura Punjab at Rasi Seeds (P) Ltd Coimbatore (2005-11 – 2006-08)
A leading Company into Cotton
- Conducted 110 PDA Activities with covered 120 villages and 5200 farmers to create brand awareness about RCH134
Field officer Jalander Punjab at Kaveri Seeds (P) Ltd (2004-01 – 2005-01)
- Developed strong dealer network and farmer engagement programs in PSA and PDA
Market Trainee at Meerut Agro (2003-01 – 2004-01)
- Worked on nutrition management in crops,soil reclamation training, crop deficiency symptoms awareness
- Campaign handled, market development, field activities and product promotion got wonderful sales qty in these markets
Education
B.Sc. in Agriculture – CCS University Meerut
Intermediate – UP board
High School – UP board
