Sankar Gopinath

A full-stack digital marketer specializing in the B2C and B2B sectors with MarkOps (Marketing Operations). Having experience in the field of Software, Real estate, Health & Pharmaceuticals, Education & Technologies, Product & Service sectors, Defense, E-Commerce, etc. enables me to take up challenges and, help others to achieve their aims under various scenarios.

Skill Set

-SEO ( ON/OFF-Page/Technical Optimization )

-SEO Audits, Analysis & Analytics

-Web page & Media Optimization

-Social Media Optimization & Management ( SMOM )

-Social Media Marketing ( SMM )

-Brand & Online Reputation Management (ORM).

-Conversion Rate Optimization ( CRO )

-User Engagement Optimization ( UEO )

-eCommerce SEO

-App Store Optimization ( ASO )

-SEM / Pay Per Click ( PPC )

-Content Marketing & Press Releases

-Mail Campaigns - EDM & ABM

-Marketing Automation

-Marketing Strategies & Budgeting

-Business Analysis

-Team Training, Management & Motivation

Expertise in Tools - Main ones would be

• Tools for effective SEO & Backlink effort calculation- SEMRush, Moz, Screaming Frog, Longtail, Woorank, SpyFu, Ahref, Majestic, Serpstat, SERPRobot, Alexa, Google Trends
• Social media Tracking, Analytics & Automation- Hootsuite, Buffer, Kuku.IO, SocialBu, Social Insider, Content Studio, Amplifr, HashTagify, Google Alerts, Post2
• Content creation websites & Offline tools- Filmora, GetStencil, Canva, Photoshop, After Effects, Rocketium
• Website performance measurement - GTMetrix, Google Page Speed, Google Analytics, GA4, Search Console
• CMS Management- WordPress, Magento, Drupal, Opencart, Typo 3, Fesh,
• CRM Optimization- vTiger, Hubspot, Zoho, Pipedrive, WooCommerce CRM plugins, Mailchimp, LeadSqauared
• Advertisement Optimization- Optmyzr
• Software for Rapid website development- Website X5, Wix, SSDPanel, WordPress
• Customer tracking- URLora, Hotjar, Bit.ly, Microsoft Clarity
• E-Mail Marketing- Lemlist ( B2B ), Mailchimp, GetResponse, SendPulse, Sendfox, SendGrid, Mailerlite, Zoho campaigns, Outlook, Google Suite
• CRO & UEO - Apprised, Sumo Pro, Google Optimize, Optimizely
• Collaboration Tools: Project.co, Slack, Flock, Trello
• Data Representation Tools- Tableau, Power BI
• Prospecting Tools: Mailshake
• Other tools- GoPinleads, Fiskal (Account Tracking), Local lead studio, Intellifluence
• Cloud: AWS, GCP, Azure

What I learned from my career so far: "Even though it helps, Certifications can't carve out a Winner but Experience, Logic, and Creativity do."

Currently working as Senior digital marketing manger at a Cloud tech firm based out in Bangalore.

B.Tech Computer Science