Shoolpani Dwivedi

Over 9 years' experience in Sales and Marketing, Channel Management, Relationship Management, Brand Promotions, Client Servicing & Team Management. Expertise in channel management, team handling, customer retention, imparting product awareness. Strong interpersonal and communication skills combined with the ability to build profitable business relationships.

Proficiency in Administrative activities, database management and analysis, market intelligence activities, systematic procedure follow-up and strategy implementations.

A.S.M. (U.K.) - Sheenlac paints (I) Ltd. - Dehradun (U.K.)

(2022-10 - 2023-03)

Channel Management

• Managing 45 Dealers
• Appointing new dealers and sub-dealers and reviving inactive counters
• Evaluation of performance against plans for all the dealers & sub-dealers
• Handling branding and promotional activities within the channel and outside
• Generating competitor activity information via channel relations

Sr. Sales officer - Addision Paints & Chemicals - Dehradun (U.K.)

(2019-06 - 2022-05)

Channel Management

• Managing 38 Dealers
• Appointing new dealers and sub-dealers and reviving inactive counters
• Evaluation of performance against plans for all the dealers & sub-dealers
• Handling branding and promotional activities within the channel and outside
• Generating competitor activity information via channel relations sales officer - British Paints India Limited - Saharanpur (U.P.)

(2018-11 - 2019-06)

Channel Management

• Managing 38 Dealers
• Appointing new dealers and sub-dealers and reviving inactive counters
• Evaluation of performance against plans for all the dealers & sub-dealers
• Handling branding and promotional activities within the channel and outside
• Generating competitor activity information via channel relations

Asst. Manager - Heidelberg cement India Ltd. - Sultanpur (U.P.)

(2014-06 - 2015-07)

Channel Management

• Planning & Implementing Sales & Marketing Strategies
• Responsible for achieving the budgeted and stretched sales targets of products and increasing our market share
• Formulation of brand marketing and promotions strategy with the business associates in the assigned territories and ensuring effective implementation
• Aggressively pursue new business and market opportunities
• Propose fresh business areas for our product sales officer - Berger Paints India Limited - Moradabad (U.P.)

(2012-07 - 2013-07)

Channel Management and Relationship Management

• Managing 38 Dealers & 10 sub-dealers
• Appointing new dealers and sub-dealers and reviving inactive counters
• Evaluation of performance against plans for all the dealers & sub-dealers
• Handling branding and promotional activities within the channel and outside
• Generating competitor activity information via channel relations
• Meeting with architect, contractors and interior designers to build strong relations to generate leads for potential business and getting support for product recommendation
• Providing the influencers with POP material for obliging and brand recall
• Organising meetings for influencers for brand promotions and factory Visits

Executive Channel - Century Plyboards (India) Limited - Gwalior

(2010-06 - 2012-06)

Channel Management, Relationship Management and Team Handling

• Managing 1 Distributor, 5 Dealers & 30 sub-dealers
• Appointing new dealers and sub-dealers and reviving inactive counters
• Evaluation of performance against plans for all the dealers & sub-dealers
• Handling branding and promotional activities within the channel and outside
• Generating competitor activity information via channel relations
• Meeting with architect, contractors and interior designers to build strong relations to generate leads for potential business and getting support for product recommendation
• Providing the influencers with POP material for obliging and brand recall
• Organising meetings for influencers for brand promotions and factory Visits
• Handling a team of 2

Asst. Marketing Manager - I Consultancy Services Pvt Ltd.

(2008-01 - 2010-05)

Sales and Marketing, and Relationship Handling

• Sales and marketing of IT product both online and offline
• Understand Prospect IT and Software set-up and figure out where he sits into the picture
• Actively follow-up the leads provides by the company and Co-ordinate with the technical team to convert it
• Responsible for contacting new prospect and carrying out an intro meeting
• Maintains relationship with the company's new and existing client
• Maintaining contacts and fruitful relationship with client
• Build good Corporate Relationship
• Designed and implemented several sales promotion program

PGDM - Marketing - Indira Institute of management, Pune (2008 - 2008)

MA - Jawahar Lal P.G.College, U.P. (2005 - 2005)

B.A. - Jawahar Lal P.G.College, U.P. (2003 - 2003)

HSC - Raja Ratan Sen Inter College, U.P. (2000 - 2000)

SSC - Raja Ratan Sen Inter College, U.P. (1998 - 1998)