Sunil Kumar
Senior SEO Lead | Technical SEO | AI Search Optimization (AEO • GEO • LLM) | Digital Marketing
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About
Senior SEO & Digital Marketing Professional with 9+ years of experience in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay-Per-Click (PPC) advertising, driving organic growth and performance marketing results for SaaS, EdTech, and large-scale websites.
Experience
Digital Marketing Lead – SEO at Resbee Info Technologies Pvt Ltd (2021-09 – Present)
- Lead the complete SEO strategy for the e-KHOOL SaaS LMS, LXP and PMS Software Platforms and Maazter Learning App also in SkillDux e-Learning.
- Targeted multiple countries across the continents with multi-language websites including Arabic, French, Spanish, and other languages.
- Developed and executed Technical SEO roadmaps that significantly improved website visibility and search performance.
- Implemented Answer Engine Optimization and Generative Engine Optimization strategies to improve visibility across AI-powered search experiences.
- Optimized full website architecture, crawlability, indexing, internal linking, and Core Web Vitals.
- Designed content clusters and semantic SEO strategies to build topical authority and it is suited for Answer engine visibility.
- Conducted comprehensive SEO audits using familiar Auditing Platforms like Screaming Frog, SEMrush, Ahrefs.
- Implemented structured data for enhanced search appearance and AI discoverability.
- Improved keyword rankings through advanced competitor analysis and keyword gap analysis.
- Managed Google Ads, LinkedIn Ads, and Meta Ads campaigns to increase qualified B2B lead generation.
- Built executive dashboards using Google Looker Studio and GA4 for performance reporting.
- Worked closely with developers, UI/UX designers, and content teams to implement SEO best practices and shared the ideas.
- Managed an SEO team and mentored junior SEO professionals and coordinated cross-functional marketing initiatives.
Senior SEO Analyst at WebConcise Technologies Pvt Ltd (2016-06 – 2021-08)
- Executed Technical SEO audits and improved website indexing, crawl efficiency, and search rankings for domestic and international projects.
- Implemented Schema Markup, XML Sitemaps, Robots.txt, Canonical Tags, and redirect strategies.
- Conducted keyword research, competitor benchmarking, and content gap analysis.
- Produced SEO performance reports using GA4, Looker Studio, and Adobe Analytics.
- Managed content in Wordpress content management platform, including page structuring, metadata, and on-page SEO implementation.
System Administrator at Sri Krishna Engineering College (2010-08 – 2011-07)
- Managed Windows servers and network infrastructure.
- Diagnosed hardware, software, and network issues.
- Maintained server security, backups, and system documentation.
Education
Master of Engineering in Computer Science & Engineering – Anna University (2011 – 2013)
Bachelor of Technology in Information Technology – Anna University (2006 – 2010)
HSC in Mathematics - Biology – St.
Francis Higher Secondary
School - Vavarai (2006 – 2006)
SSLC in State Board Tamilnadu – St.
Francis Higher Secondary
School - Vavarai (2004 – 2004)
