Thamizh

Lead Analyst & Project Analyst at South Asian Foods Corporation, with prior experience at Global Impex. UGC Creator and Lifestyle Influencer with 13.3K+ followers and 30+ brand collaborations across beauty, fashion, and lifestyle, with hands-on experience in influencer marketing, campaign execution, and performance analysis.

Lead Analyst & Project Analyst - South Asian Foods Corporation - Chennai

(2025-06)

• Lead the presales function and MIS reporting, driving lead qualification, pipeline coordination, and pre-sales strategy.
• Scaled and managed the telecalling team from 4 to 9 telecallers alongside 6 franchisee managers.
• Operate TeleCRM software for lead tracking, customer follow-ups, and sales team coordination.
• Built automation workflows within TeleCRM to streamline business processes.
• Coordinate organization-wide projects and report progress directly to the CEO.
• Track and manage projects using Odoo ERP.
• Supported system integration between TeleCRM, Odoo ERP, and operational tools.
• Utilized AI tools (ChatGPT, Claude AI, Gemini AI) to streamline workflows and reporting.
• Built automation workflows that reduced manual effort and improved productivity.
• Maintained advanced Excel and Google Sheets reporting systems for management insights.

UGC Creator & Influencer - Freelance

• Built a community of 13.3K+ Instagram followers through consistent beauty, skincare, fashion, and lifestyle content, establishing a strong personal brand within the influencer marketing space.
• Collaborated with 30+ brands on influencer marketing and affiliate campaigns, negotiating collaboration terms and ensuring all content adhered to brand guidelines and campaign objectives.
• Generated 4M+ organic views in just 2 months through high-performing Reels, tracking reach, engagement, and conversion metrics to measure campaign effectiveness.
• Produced product reviews, tutorials, unboxing videos, lifestyle content, and paid advertising creatives, managing end-to-end campaign execution — concept creation, filming, editing, publishing, and performance tracking.
• Conducted market and trend research across beauty, fashion, and lifestyle segments to identify content opportunities and audience interests, feeding insights into content and campaign strategy.
• Coordinated directly with brand marketing and social media teams to align content calendars, campaign timelines, and creative deliverables.
• Built long-term brand relationships through consistent, high-quality content and reliable, on-schedule delivery, strengthening ongoing partnerships and repeat collaborations.

Executive - Global Impex - Chennai

(2024-08 - 2025-02)

• Supported export and supply chain operations.
• Prepared inventory, shipment, and order tracking reports.
• Coordinated with warehouse and logistics teams.
• Assisted management with operational insights and process improvement recommendations.

MCA - Dr. M.G.R. Educational and Research Institute (2022-01 - 2024-01)

BCA - Chevalier T. Thomas Elizabeth College for Women (2019-01 - 2022-01)

HSC - St. Mary's Matriculation Girls Hr. Sec. School

SSLC - St. Mary's Matriculation Girls Hr. Sec. School