Vidhya Venkatesh

A dedicated & highly motivated Individual with a key eye to detail. A passionate digital marketer with my core specialisation in WordPress, SEO, Performance Marketing & Marketing Automations. Looking forward to working with growing organisation to fulfil organisational objectives and my personal goals.

Freelancer - Freelancer - Bengaluru

(2024-03)

• Built and optimized responsive WordPress websites for client brands.
• Managed social media strategies and content calendars to increase reach and engagement.
• Created and scheduled high-quality posts across Facebook, Instagram, and Twitter.
• Handled community engagement by responding to comments, messages, and queries.
• Planned and executed Facebook & Instagram ad campaigns to drive leads and visibility.
• Monitored analytics and shared performance insights to improve client results.
• Integrated key plugins like Yoast SEO, WooCommerce, and Mailchimp to enhance website performance.
• Designed landing pages and funnels to improve conversions.
• Performed website audits to improve speed, security, and mobile responsiveness.
• Managed email marketing campaigns using Mailchimp and HubSpot for client outreach.

Digital Marketing Manager (Freelancer) - French Town Resort - Coimbatore

(2021-03 - 2023-06)

• Led end-to-end digital marketing activities to promote corporate bookings, travel packages, and room reservations across online platforms.
• Collaborated with cross-functional teams (F&B, Front Office, Housekeeping, Sales) to plan promotional campaigns and ensure unified brand communication.
• Developed monthly digital marketing action plans, tracked performance, and reported results aligned with business and revenue objectives.
• Identified new online market opportunities and executed targeted digital campaigns to increase brand visibility, inquiries, and conversions.
• Ensured high-quality customer experience across digital touchpoints by responding promptly to online inquiries and managing customer engagement.
• Worked closely with the Revenue Manager to create online promotional strategies, optimize pricing, and manage digital rate displays.
• Generated qualified leads by creating digital sales proposals, email campaigns, and targeted remarketing strategies.
• Maintained a 24-hour turnaround time for responding to digital leads, improving customer satisfaction and conversion probability.
• Managed digital marketing for banquet events, restaurant promotions, and corporate day-out packages, boosting booking inquiries.
• Executed Meta and Google ad campaigns to drive awareness for seasonal offers, bulk bookings, and special promotions.

Process Specialist - State Street HCL Services - Coimbatore, TN, IN

(2015-12 - 2016-12)

• Oversaw comprehensive Cash and Stock Reconciliation for US Equity, Fixed Income, and Mutual Funds with precise daily, weekly, and monthly reporting.
• Spearheaded the seamless migration of a critical process from Syntel (Pune) within an accelerated 3-month timeline.
• Directed a 10-member team, driving onboarding, capability development, cross-functional training, and performance excellence.
• Conducted structured team huddles, navigated operational escalations, and ensured uninterrupted process continuity.
• Maintained rigorous documentation standards, monitored productivity, and ensured strict adherence to SLAs and compliance frameworks.
• Collaborated with global stakeholders to interpret business requirements and align operational delivery with client expectations.
• Executed detailed Root Cause Analysis (RCA) and implemented corrective measures to enhance accuracy and process stability.
• Coordinated with State Street (Boston) and SSHS India on process optimization initiatives and system/tool evaluations.
• Demonstrated strong leadership, analytical rigor, and adaptability in a high-pressure, deadline-driven environment.

Senior Process Associate - TCS E-Serve International Ltd - Chennai, TN, IN

(2010-01 - 2014-01)

• Executed end-to-end NOSTRO Reconciliation for foreign exchange and derivative transactions with high accuracy.
• Managed MT950 bank statement receipts from NOSTRO banks and ensured timely posting of corrective entries to resolve variances.
• Performed meticulous data processing and uploads within the Market Data Manager platform.
• Documented all process activities, maintaining comprehensive SOPs and high-level workflow maps.
• Reviewed and refreshed SOPs regularly to align with evolving client requirements.
• Independently handled reconciliation operations and delivered detailed reports to clients in Buffalo, USA.
• Addressed client escalations promptly, providing effective and timely resolutions.
• Conducted structured training sessions for new joiners to enhance team competency.
• Served as Quality Analyst to uphold accuracy, compliance, and process integrity.
• Generated and published weekly and monthly MIS reports for stakeholder review.
• Developed productivity and volume trackers to monitor team performance and operational efficiency.
• Oversaw daily account matching activities and ensured timely dissemination of MIS updates.

Process Associate - TATA Consultancy Services Ltd - Bangalore, KA, IN

(2006-03 - 2009-01)

• Operated across multiple Investment Banking functions, including CRM, IMS, Forex, Trade Settlements, Money Market, Standard Settlement Instructions (SSI), and KYC.
• Managed credit risk operations with high precision, ensuring accuracy, compliance, and timely execution.
• Drove quality enhancements by providing analytical feedback to streamline processes and reduce Turnaround Time (TAT).
• Executed settlement operations for Deutsche Bank clients, delivering bulk transactions with accuracy and efficiency.
• Updated and maintained Standard Settlement Instructions based on client requirements to ensure seamless forex and payment processing.
• Oversaw corporate account maintenance for foreign financial institutions associated with Deutsche Bank AG in London and the USA.
• Identified and implemented process improvements, maintained MIS reports, and ensured adherence to regulatory and organizational standards.
• Coordinated inter-departmental communication and managed client interactions for data corrections and transaction updates.
• Created detailed reference documents, including currency lists, client profiles, exception reports, and frequently used sort codes.
• Delivered end-to-end training, quality checks, and cross-functional upskilling for new joiners and team members.
• Successfully transferred process knowledge to three batches (15 employees) within six months.
• Achieved 100% SLA compliance by maintaining exceptional production accuracy, quality, and turnaround consistency.

Marketing Executive - PRIME Developer Pvt Ltd - Tirupur, TN, IN

(2005-05 - 2006-03)

• Collaborated with flat promoters to strategically market and sell residential properties.
• Managed customer payments, maintained account records, and ensured seamless financial tracking.
• Engaged prospective buyers through persuasive communication and targeted marketing outreach.
• Conducted structured telecalling campaigns to generate leads and convert prospects.
• Facilitated housing loan arrangements by coordinating with banks and guiding customers through documentation.
• Secured legal opinions from advocates to ensure accuracy, compliance, and smooth transaction flow.
• Managed the complete flat registration process, ensuring adherence to legal and regulatory requirements.
• Prepared and submitted detailed daily and monthly sales and financial reports to the head office.

MBA - Human Resource - Alagappa University (2005-06 - 2007-05)

BCS - Corporate Secretaryship - PSGCAS - Bharathiyar University (2002-06 - 2005-05)