Vijay Jai

Marketing Consultant & Restaurant Owner - Independent Business Professional - Portugal

(2023-06 - 2026-05)

Owner and operator of Masala Shisha & Food Fusion Restaurant; led full brand strategy, launch, and ongoing marketing.
Provided market entry consultancy to Indian brands expanding into Portugal/Europe: NR Group (Cycle Agarbatti), Jagdale Industries, Mysore Deep Perfumery House, and Vasudev World Export.
Developed and executed integrated marketing plans increasing brand awareness and customer engagement in multicultural European markets.
Conducted market research to identify growth opportunities, customer segments, and competitive landscape; led data-driven brand positioning decisions.
Built comprehensive brand strategies covering positioning, messaging, and visual identity for new and existing venues.

Head of Marketing - K12 Techno Services Pvt. Ltd - Mumbai & Bangalore

(2021-09 - 2023-05)

Led Marketing, Branding & Activations pan-India for Orchids The International Schools, Sparkle Box, and Plufo.com (EdTech portfolio).
Positioned brand portfolio through strategic planning and multi-channel execution across digital, print, and media.
Managed marketing team with focus on brand championing, customer base expansion, and lead generation.
Awarded Star Performer of the Year 2022 & 2023 for exceptional marketing outcomes.

Manager – Media & Marketing - Pothys Textiles Pvt. Ltd - Bangalore, South India

(2018-02 - 2020-08)

Managed launch budgets of ₹12 Cr – ₹100 Cr to build and position the Pothys brand across Bangalore and Karnataka.
Led 360° brand strategy: TVC, Print, OOH, Radio, Digital, Multiplex/Cinema, OTT, and Remarketing campaigns.
Successfully launched and established Pothys as a leading retail brand in Karnataka within 2 years.
Oversaw media buying and planning, PR communications, digital marketing, events, and exhibitions.
Managed e-commerce backend operations; awarded Star Performer 2018, 2019, and 2020.

Marketing Manager – Brand Activations - Amber Communications FZ LLC - Dubai, UAE

(2014-08 - 2017-12)

Executed luxury brand activations for global names: L'Oréal, Dior, Chloé, Chopard, Louis Vuitton, Victoria's Secret, and AL Tayer Group.
Led Mercedes-Benz grand launches (A45 AMG, C63 AMG Edition 507) at Mall of the Emirates.
Designed, produced, and installed award-winning creative stalls for Volvo Trucks, Majid Al Futtaim, and Standard Chartered Bank at GITEX Expo Dubai.
Managed mall window displays, new store launches, and promotional campaigns across high-end retail environments.

Marketing Manager - K Serasera's Miniplex Pvt. Ltd - Bangalore

(2012-08 - 2014-04)

Independently established a leading brand in the Cinema Activation and Multiplex Advertising domain.
Managed advertising sales across Cinema/Multiplexes; developed brand associations and entertainment marketing solutions.
Thorough expertise in print media and cinema marketing, brand-movie associations.

Prior Marketing Leadership Roles - Brand Connect Communications & Publicis Group - Bangalore, India

(2000-01 - 2012-04)

Activations Head (Brand Connect Communications): Led wide-scale OOH infrastructure, live corporate road shows, and visual identity projects for top-tier national companies.
Assistant Manager (Publicis Group): Deployed complex BTL marketing initiatives, national exhibitions, and high-visibility corporate conferences for technology giants including Intel India and SAP Labs.

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