Bernard Oroko

Sales and Marketing Professional with a strong background in B2B and B2C sales. Proven track record in new product launches, new customer acquisition, and revenue growth through effective distributor recruitment, stakeholder management, direct sales, and customer relationship management. Developed and executed route-to-market sales strategies, led field teams, and monitored performance metrics to optimize sales channels.

TERRITORY MANAGER (SOUTH NYANZA + COAST REGION) - KOKO NETWORKS - South Nyanza and Coast Region

(2024-02 - 2026-02)

• Territory growth in both volume and revenue sales across outlets in South Nyanza and Coast Region: Combined fuel volume target: 300K liters.
• Managed a combined number of 740 SuperAgent, Agent, and sub-agent outlets across the two territories.
• Cross-functional collaboration for seamless fuel delivery to cut distribution costs and reduce KP downtime.
• Stakeholder relationship development & management
• Met MoM revenue and fuel volume sales targets – South Nyanza 50k and Coast 250k liters, respectively with 5% volume & revenue growth.
• Met market expansion priorities: Super-Agent, Agent, and Sub-Agent fuel access point expansion. 100% achievement of 360 outlets in 3 months.

ACTING AGENT EXPANSION MANAGER (MACHAKOS, MURANG'A, KIRINYAGA) - KOKO NETWORKS - Machakos, Murang'a, Kirinyaga

(2023-08 - 2024-01)

• Led in-person market expansion assessments across target locations in Machakos, Muranga and Kirinyaga.
• Managed a team of five TDRs, recruiting, training, onboarding, and upskilling distributors.
• Built outlet owner relationships, delivered contract signings and JBPs through training journeys.
• Produced territory progress reports for line managers and performance reviews.
• Curated monthly JBPs aligned to commercial strategy and revenue priorities.
• Ran weekly team meetings to cascade updates and close performance gaps.

AGENT EXPANSION TEAM LEADER - KOKO NETWORKS

(2022-08 - 2023-08)

• Led market expansion assessments and managed the in-person recruiting workflow for new agents by coaching a team of 9 TDRs to recruit, train, and onboard effectively.
• Curated and executed customer-centric BTL marketing activities to acquire month-zero customers.
• Built partnerships through product sessions, in-shop training, and contract signing.
• Met the periodic recruitment/replacement of Access points in Greater Nairobi with a 95% MoM success rate
• Met the month-zero agency new customer acquisition, revenue and volume sales target with 100% success rate.

Customer Sales Team Leader - Koko Networks

(2020-02 - 2022-08)

Head Corporate Sales - Amacec Kenya Ltd

(2018-08 - 2020-01)

Territory Sales Executive - Poa Internet

(2018-01 - 2018-08)

Area Sales Coordinator - Safi International

(2017-01 - 2017-07)

Corporate Sales Rep - Multichoice K Ltd

(2016-09 - 2016-12)

Trade Developer - Multichoice K Ltd

(2015-07 - 2016-08)

Bachelor of Commerce - Marketing Management - Mount Kenya University (2021)

Diploma - Marketing Management - Kenya Institute of Management (2015)