Mercy Kihumba

Driven business development and operations associate professional with over 6 years of experience across B2B SaaS, data analytics, strategic partnerships and international consulting. Demonstrated success in generating over $400,000 in new business revenue, booking 90+ high-conversion meetings and optimizing digital systems that increased productivity by 32% and reduced operational errors by 17%. Adept in using data intelligence, CRM platforms and cloud-based tools to drive decision-making, manage cross-functional teams and implement scalable growth strategies.

Proven ability to support multi-stakeholder initiatives in sectors including SaaS, education, public health, environment, media and finance. Experienced in executing GTM strategies, cultivating long-term client relationships, and delivering user-focused storytelling for digital platforms. Looking to apply these skill sets into a high-impact role in business development, B2B SaaS, IT, or FinTech sales and strategic partnerships.

Senior Business Development Representative at HODI Technology Limited (2024-03 – Present)

• Conducted lead generation, prospecting and data analysis on C-suite level leads, enabling tailored outreach strategies and increasing overall lead engagement rate.
• Achieved 65% meeting-to-conversion ratio by aligning value propositions with client-specific business goals and market positioning.
• Collaborated remotely with cross-functional teams including sales, marketing and product to maintain communication consistency across all campaigns.
• Upsold three major accounts by identifying expansion opportunities and recommending additional AI-based solutions based on usage data.
• Onboarded new clients by facilitating smooth implementation, providing training on platform usage, and nurtured long-term client relationships, acting as a strategic partner to drive retention and customer satisfaction.

Business Development Account Manager at DorothyAI (2024-08 – 2025-02)

• Utilized multi-channel and omnichannel strategies including LinkedIn, email and virtual calls to generate and nurture qualified leads, resulting in 30+ booked meetings and over $400,000 in pipeline opportunities.
• Collaborated with internal and external teams to align on messaging strategies, driving consistency and effectiveness across all demand generation campaigns.
• Conducted client needs assessments and successfully upsold and cross-sold additional AI-based services to existing accounts, increasing client retention and product usage.
• Analyzed client data using CRM tools and dashboards to track revenue growth and campaign performance, enabling informed decision-making and strategic pivots.
• Delivered tailored outreach messaging based on market trends and pain-point research, improving email open and reply rates across campaigns.
• Prepared weekly performance reports for leadership summarizing lead pipeline, conversion rates and revenue projections to inform growth strategy.

Operations Associate at Laverne Nabwana & Company Advocates (2023-08 – 2024-02)

• Spearheaded key business and data operations by acting as the primary liaison between employees and Managing Partners, ensuring smooth communication and efficient workflows.
• Led and managed overall administration and cloud-based platforms which saw productivity increase by 32% and errors reduced by 17%.
• Cultivated and maintained strong client relationships, particularly with 20+ international clients, ensuring retention and contributing to a 23% improvement in client satisfaction.
• Oversaw company data consolidation, documentation, and reporting for systems integration and optimized operational efficiency across administrative, IT, and finance departments.
• Managing integrations between different business tools, identifying inefficiencies and recommending solutions.
• Training and induction of new employees within the company to ensure settlement into roles.
• Engaged potential collaborators and partnership organizations, maintained partnerships, wrote fundraising concept notes based on community needs, oversaw fundraising projects, planned and implemented community engagement activities.
• Developed and deployed business intelligence, research and project frameworks for 50+ international clients across SaaS, education, public health, sustainability, community development and marketing sectors.
• Improved program outcomes by 22% through managing end-to-end M&E processes and applying real-time impact data.
• Conducted in-depth research and market analysis for 35+ client projects, identifying actionable insights that guided implementation decisions and strategy shifts.
• Facilitated remote strategy sessions and solution design workshops with globally distributed client teams across three time zones.
• Produced detailed research and project reports on program performance and impact, providing key insights that informed decision-making and future business growth opportunities.
• Proactively identified, approached, and secured partnerships and sponsorships for various initiatives, resulting in a 46% increase in partnership engagement and financial backing.
• Drove successful fundraising and resource mobilization efforts, securing support from diverse partners for project execution, community outreach, and multi-stakeholder collaborations.
• Mapped and approached potential donors, leveraging existing networks and building pathways for engagement, directly aligning with donor identification and relationship-building.

Research, Business and Project Consultant at Upwork & Fiverr (2019-05 – 2023-11)

• Developed and deployed business intelligence, research and project frameworks for 50+ international clients across SaaS, education, public health, sustainability, community development and marketing sectors.
• Improved program outcomes by 22% through managing end-to-end M&E processes and applying real-time impact data.
• Conducted in-depth research and market analysis for 35+ client projects, identifying actionable insights that guided implementation decisions and strategy shifts.
• Facilitated remote strategy sessions and solution design workshops with globally distributed client teams across three time zones.
• Produced detailed research and project reports on program performance and impact, providing key insights that informed decision-making and future business growth opportunities.

Lead Partnerships and Fundraising Volunteer at IsirikaSocial Enterprise (2022-09 – 2023-04)

• Engaged potential collaborators and partnership organizations, maintained partnerships, wrote fundraising concept notes based on community needs, oversaw fundraising projects, planned and implemented community engagement activities.

Environmental Conservation & Community Outreach Lead at DedanKimathi Foundation (2022-02 – 2023-11)

• Proactively identified, approached, and secured partnerships and sponsorships for various initiatives, resulting in a 46% increase in partnership engagement and financial backing.
• Drove successful fundraising and resource mobilization efforts, securing support from diverse partners for project execution, community outreach, and multi-stakeholder collaborations.
• Mapped and approached potential donors, leveraging existing networks and building pathways for engagement, directly aligning with donor identification and relationship-building.

Bachelor of Arts in Political Science & Psychology – University of Nairobi (2021)

German Studies – University of Nairobi