Robert Gathigia
Field Sales Representative with 8 years of territory sales experience
Hire this person
Send a job offer directly to this candidate
About
Field Sales Representative with 8 years of territory sales experience across GT and Modern Trade, consistently owning targets and territory execution. Strong customer acquisition, relationship building, and negotiation, with disciplined daily planning and reporting to build a credible pipeline. High-performance, values-driven, and quick to adapt to new environments while meeting sales targets on time through consistent follow-through.
Experience
Territory Sales Manager - Mombasa - Unilever Kenya Limited - Mombasa
(2023-07)
- Owned territory revenue and growth targets, translating market insights into daily coverage plans and priorities.
- Identified and engaged potential customers and key outlets, building strong relationships through consistent follow-up.
- Conducted daily sales visits and built a sales funnel, tracking prospects through the prescribed sales process.
- Represented Unilever brands professionally during customer education, handling objections and closing primary orders.
- Drove sell-in and sell-out turnover targets across channels through route-to-market execution and disciplined planning.
- Managed distributor lifecycle, balancing stock levels, secondary sales, and availability to protect customer experience.
- Coordinated in-store activations and sales programs to improve brand visibility and conversion, tracking ROI analysis.
- Shared timely daily sales activity reports and maintained full system usage compliance to support operational excellence.
- Built strategic partnerships with distributors and key customers, strengthening negotiation outcomes and trading terms.
- Coached distributor teams on execution standards, communication, and teamwork to improve follow-through in outlets.
- Worked across diverse outlets and communities, adapting quickly to new environments while maintaining target focus.
- Modeled ethics and integrity in distributor engagements, keeping performance reviews transparent and compliant.
Territory Sales Manager - Embu & Murang'a - Unilever Kenya Limited - Embu & Murang'a
(2022-04 - 2023-06)
- Built and executed a territory sales strategy to deliver sell-in, sell-out, and turnover targets across channels.
- Improved distributor profitability through stock planning, primary order management, and tighter focus on secondary sales.
- Delivered capability building for distributor teams through coaching, leadership, and communication on execution standards.
- Drove perfect execution in the marketplace, improving distribution footprint, brand visibility, and channel & customer activation.
Category and Channel Development Assistant - BW&PC Category - Unilever Kenya Limited
(2021-03 - 2022-03)
- Driving impactful innovations during launch & listing
- Crafting & sign off on GT activities month on month to drive penetration
- Driving everyday great execution on visibility, OSA & ECO in GT
- Leading CCBT weekly S&OP light volumes review.
- Landing ECO & Volume drives on BPC focus months.
- Post promo review and reporting
- Implementing strategies to drive sales for Key Purpose brands in the category
Shopper Marketing Executive - Unilever Kenya Limited
(2018-09 - 2021-02)
- Perfect store deployment & execution
- Selling with Purpose brand execution support
- Merchandising agency management
- Promotion briefing & execution monitoring end to end
- Employee adopt a store programme management
- Marketing Warehouse management
Customer Development Intern - Unilever Kenya Limited
(2018-06 - 2018-08)
- New Business & Customer follow up & support
- Social Media outreach support for the corporation
- Preparation & submission of tender documents
- Daily, weekly and monthly reports on sales returns
Sales & Marketing Intern - Kenya National Trading Corporation
(2017-07 - 2017-09)
Education
Bachelor of Commerce - Marketing - Kenyatta University (2014 - 2018)
Nyahururu Highway Senior School (2012 - 2013)