Li Li Chiam

Data-driven analyst transitioning into e-commerce growth and conversion rate optimization, with experience in supporting e-commerce, marketing, and product teams. Skilled in using data and customer behaviour insights to identify conversion opportunities and improve digital experiences. Developing hands-on expertise in CRO, A/B testing, and UX research, with a focus on optimizing customer journeys and driving measurable business growth.

Analytics Developer at Mattel (2026-01 – 2026-08)

• Gathered business requirements and developed Tableau dashboards that improve visibility into supply chain performance and operational decision-making.

Data Ops Analyst at Rainforest Life (2023-10 – 2026-01)

• Built e-commerce performance dashboards tracking customer acquisition, click-through rates, conversion performance, and P&L, enabling 4 business teams to identify growth opportunities and optimize campaigns.
• Designed user flows and collaborated with UI/UX designers to improve the usability of an AI-powered analytics platform, contributing to the successful completion of the Google for Startups Accelerator program and enabling faster analysis of brand performance.
• Performed data quality checks and validation to ensure accuracy and reliability of e-commerce reporting outputs.

Business Administration Analyst at Reinsurance Group of America (2022-05 – 2023-09)

• Collaborated with clients to investigate and resolve data quality issues identified during data validation.
• Developed automation solutions to streamline repetitive workflows and improve operational efficiency.

Market Research Analyst Intern at ELMLAB Sdn Bhd (2021-12 – 2022-03)

• Liaised with prospective clients to gather business requirements, collaborated with a full-stack developer on UI/UX of our tool, and demonstrated the product.

BSc (Hons) in Industrial Statistics – Sunway University

A-Level in Mathematics, Accounting, Economics – Tunku Abdul Rahman University of Management and Technology