Nurul Afiqa Binti Alias
HOTEL SALES & E-COMMERCE / GLOBAL SOURCING PROFESSIONAL
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Tentang
Seasoned E-Commerce & Hotel Sales Professional with nearly 15 years of experience in supplier relationship management, rate parity strategy, international marketing campaigns, and tourism operations. Proven track record in driving online sales revenue, managing global hotel brand partners (including Marriott, IHG, Hyatt, and Accor), and optimizing commercial growth.
Pengalaman
Senior Executive - Global Sourcing - Tidesquare Korea
(2022-08)
- Manage commercial relationships and strategic partnerships with 100+ international hotel partners, with a primary focus on driving market growth for Bali destinations.
- Conduct cross-OTA platform rate parity comparative analysis and evaluate weekly/monthly sales performance reports to optimize revenue strategies.
- Lead hotel marketing campaigns, promotional features, and high-value voucher programs from initial negotiation to operational execution.
Inventory Management Executive - Wonderfly Holding Sdn Bhd
(2019-04 - 2020-04)
- Managed online product inventory, pricing accuracy, promotional campaigns, and overall e-commerce web content quality.
- Prepared sales performance and keyword performance reports to support overarching SEO/SEM strategies.
Business Development Executive - Beautiful World Tours & Travel (Packist.com)
(2016-06 - 2019-04)
- Handled business development, new merchant recruitment, and daily booking operation management.
Tour Supervisor / Consultant - Columbia Leisure Sdn Bhd
(2011-07 - 2016-04)
- Negotiated competitive pricing with hotel partners, prepared quotation proposals, and supervised tour package sales.
Pendidikan
Diploma - Microbiology - Universiti Teknologi MARA (UiTM) Shah Alam (2007 - 2010)
