Rick Jared

Results-driven Sales, Marketing & Communications Manager with over 8 years of experience across hospitality, golf club, and lifestyle industries. Proven track record in driving revenue growth through integrated marketing, PR, events, and membership strategies. Experienced in annual budget planning and forecasting (up to RM700,000), end-to-end event execution, media relations, vendor negotiations, and corporate partnerships.

Strong leader managing cross-functional teams across Operations, F&B, Sales, and Marketing to deliver premium customer experiences and measurable business results.

Media & PR Partner (Freelance) at 14th TSM Golf Challenge 2025 (2025-05 – 2025-06)

Appointed as official Media & PR partner, leading end-to-end communications and media strategy from pre-event planning to post-event reporting.

• Coordinated and managed media partners including Astro Arena, RTM, ParGolf, Berita Harian, Kosmo, and national TV and digital platforms.
• Planned and executed press conferences, media briefings, and press release distribution, ensuring consistent messaging across all channels.
• Secured 21 media articles and 6 feature video coverages, delivering strong nationwide exposure and brand visibility.
• Arranged 2-page feature coverage in Golf Malaysia Magazine, strengthening positioning within the golf and lifestyle segment.
• Led the development of the official TSM Golf Challenge 2025 booklet, including content writing, creative direction, and layout planning.
• Developed post-event reporting covering media reach, campaign performance, and overall event impact.

Manager, Events & Promotions at Tropicana Golf & Country Resort Berhad (2023-10 – 2025-04)

• Planned and managed annual department budget of RM100,000 – RM550,000, including forecasting, vendor cost negotiations, and post-event financial control.
• Generated approximately RM200,000 in revenue within 6 months through membership engagement, corporate outreach, and event-driven sales.
• Planned and executed approximately 6 major events per year, collaborating on golf tournaments, corporate functions, festive activations, and VIP functions.
• Managed festive and seasonal resort decorations — coordinating vendors, timelines, budgets, and installation logistics.
• Developed and executed integrated ATL & BTL marketing campaigns including digital promotions, branding, and on-ground activations.
• Built and maintained relationships with corporate clients, sponsors, and VIP stakeholders to drive repeat business.
• Collaborated cross-functionally with Sales, Membership, F&B, Golf & Sport Operations, and Marketing teams.
• Led campaign strategy, proposal development, and client conversion to secure new business opportunities.
• Managed CSR initiatives and corporate campaigns in collaboration with Tropicana Corporation Berhad.
• Key Project – "30th Anniversary" Led full-scale flagship event, secured sponsorships (Huawei & lifestyle brands); managed VIP arrangements, lucky draw, and Tropicana 360 app engagement booths, Etc.

Public Relations & Branding Manager at Fazfit Sdn Bhd (2022-01 – 2023-07)

• Managed PR campaigns and brand communications for lifestyle and fashion brands.
• Developed influencer collaborations and digital marketing campaigns.
• Coordinated media relations, press releases, and brand storytelling strategies.
• Managed campaign budgets and vendor relationships.

Operations & Project Manager at Meat Cartel Holding Sdn Bhd (2020-09 – 2021-06)

• Managed operations and event coordination for promotional campaigns.
• Supported marketing and sales initiatives for outlet performance.

Event Expert / Strategic Manager at Fastyleasia Holding Sdn Bhd (2016-04 – 2020-08)

• Planned and executed corporate and lifestyle events with celebrities and high-profile personalities.
• Managed sponsorships, vendor negotiations, and media partnerships.
• Coordinated production teams, stage operations, and brand activations.

Diploma in Events Management – Management and Science University (2013 – 2016)