Joelo Balan
Marketing Virtual Assistant | Lead Generation | Email Outreach | Content Design
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About
Virtual assistant with hands-on experience in lead generation, email marketing, and visual content creation, plus a Creative Writing background that supports clear, polished written communication. Comfortable working independently, solving problems creatively, and building organized systems from scratch. Currently expanding AI-tool fluency, including regular use of Claude for content drafting, research, and workflow support.
Experience
Virtual Assistant at Addiction Telemed (2025-10 – 2026-04)
- Sourced 90+ qualified leads through independent research (Zillow, Apartments.com), organizing and prioritizing them by tier in a self-built tracking system; initiated direct outreach to a subset of qualified leads before the project's scope shifted.
- Designed 4 email templates and executed 8 monthly campaigns in Mailchimp across 4 distinct target audiences, reviewing performance reports to inform ongoing strategy.
- Researched competitor and reference designs prior to creating final label concepts, ensuring visual direction aligned with market expectations before execution.
- Designed 4 skincare product label variations and supporting visual branding (Canva, Photopea), delivering finished assets within a 72-hour turnaround.
- Coordinated appointment scheduling and client follow-up (OhMD, WhatsApp), managing multiple weekly requests with fast turnaround.
- Collaborated directly with the client for feedback and final approval on deliverables, while coordinating day-to-day task assignments with a team lead.
Customer Service Representative at Awesome OS (2024-08 – 2024-12)
- Handled subscription-based retail accounts for SavagexFenty, JustFab, and Fabletics, resolving shipping issues, billing/credit card disputes, order placement, account troubleshooting, and subscription inquiries for 60–80 customers daily.
- Resolved a previously unresolved billing dispute through investigative problem-solving — cross-referencing account details, card information, and purchase history to trace an unrecognized charge to unauthorized in-store use, turning a frustrated customer into a satisfied one.
- Maintained a 92% customer satisfaction rating for three consecutive months.
Administrative Intern at Persons With Disability Office (LGU) (2022-07 – 2022-08)
- Processed data entry for PWD ID registration (names, contact information, addresses) into department records.
- Supported front-desk operations for walk-in applicants and served as inter-department liaison for time-sensitive document handling.
Education
BA English in Creative Writing – University of the Philippines Mindanao (2027)




