Ivy Publico

Over 6 years of experience managing product listings across Amazon, Shopify, eBay, and Walmart. Proven expertise in product listing and optimization, SEO copywriting, inventory management, and cross-functional team leadership. Strong track record of improving product visibility, streamlining workflows, and delivering high-quality output with minimal supervision.

Product Listings Manager at Grow Light Central (2025-03 – 2025-10)

• Managed end-to-end Shopify product operations, including SEO listings, pricing strategy, and supplier coordination
• Improved product visibility and sales through data-driven optimization strategies
• Developed SOPs and streamlined workflows to improve operational efficiency
• Maintained accurate product data, inventory tracking, and system organization

Amazon SEO Copywriter at The FBA Studio (2024-06 – 2025-03)

• Created and optimized Amazon listings, including titles, bullet points, descriptions, and A+ content using Helium 10 and DataDive
• Executed in-depth keyword research and competitor analysis to identify ranking opportunities and content gaps
• Developed detailed creative briefs for graphic designers and creative directors, outlining image strategy, infographics, and conversion-focused visuals

Amazon Creative Manager at Ares Projects (2023-04 – 2023-12)

• Led and managed a cross-functional team of copywriters, graphic designers, and video editors within the Content Department
• Oversaw end-to-end content production workflows, ensuring alignment with client objectives and brand guidelines
• Streamlined operational processes to improve efficiency, reduce turnaround time, and increase output quality

Amazon Senior Copywriter at Ares Projects (2022-04 – 2023-04)

• Performed QA on copy to ensure alignment with brand guidelines and Amazon best practices
• Edited and optimized product listings for clarity, SEO, and conversion
• Wrote and edited high-performing product descriptions across multiple categories

Amazon SEO Copywriter at Ares Projects (2021-10 – 2022-04)

• Optimized full Amazon listings, including titles, bullets, images, and storefront content
• Conducted in-depth keyword research and competitor analysis to identify ranking opportunities and content gaps
• Applied SEO strategies to improve organic ranking and conversion rates

Shopify Manager & Copywriter at RandishStore (2020-07 – 2021-05)

• Managed product listings across Shopify, Amazon, eBay, and Walmart
• Supported product launches including image prep, SEO copy, and inventory setup
• Assisted in marketing campaigns using Google Ads, Klaviyo, and Justuno
• Managed product uploads including descriptions, images, alt text, and collections
• Handled SKU setup, pricing, and inventory updates
• Contributed to SEO optimization of product pages

E-Commerce Virtual Assistant at Intelegencia (2018-10 – 2020-08)

• Managed product listings across Shopify, Amazon, eBay, and Walmart
• Supported product launches including image prep, SEO copy, and inventory setup
• Assisted in marketing campaigns using Google Ads, Klaviyo, and Justuno

Product Notes Writer at 2ndOffice (2017-12 – 2018-10)

• Conducted online research to enhance and optimize product descriptions across categories including clothing and home furniture
• Managed data entry, report writing, and structured data organization
• Verified product information for accuracy, consistency, and compliance with defined standards

Bachelor of Arts in Communication Research – Polytechnic University of the Philippines (2017)