Ranica Carambas
Lead Generation & Business Development | Strategic Account Management | Social Media & Digital Marketing | Talent Acquisition & Recruitment
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About
PROFESSIONAL SUMMARY
Results-oriented professional with over 10 years of experience across Business Development, Lead Generation, Account Management, Customer Success, and Talent Acquisition, supporting B2B and B2C clients across APAC, EMEA, the United States, and Canada.
Experienced in building and managing sales pipelines through ideal customer profile (ICP) research, executive prospecting, targeted outreach, email campaigns, and CRM management.
Skilled in managing client portfolios, developing executive-level relationships, coordinating with sales leadership, and supporting customer retention and account renewals.
Brings hands-on experience in full-cycle recruitment across Technical, Sales, Marketing, and Operations roles, alongside digital marketing support involving social media copywriting, content planning, and campaign development.
Recognized for independently managing cross-functional responsibilities, maintaining strong stakeholder relationships, and connecting commercial priorities with effective execution.
EXPERTISE
Lead Generation & Sales Development
B2B & B2C Prospecting, ICP Research, Executive Outreach, Lead Qualification, Cold Email Outreach, Sales Pipeline Development, CRM Management, HubSpot Certified
Strategic Account Management & Customer Success
Client Portfolio Management, Executive Relationship Management, Customer Lifecycle Management, Client Renewals & Retention, Account Growth, Customer Onboarding, Paid Ads Campaign
Talent Acquisition & Recruitment
Full-Cycle Recruitment, Technical & Non-Technical Talent Sourcing, Boolean & LinkedIn Search, Candidate Assessment, ATS Management, Talent Pipeline Development
Digital Marketing & Content Strategy
Email Copywriting, Social Media Content Strategy, Content Ideation, Editorial Calendar Management, Campaign Planning, LinkedIn Content Development
Customer Experience & Operations
Customer Support, Client Escalation Management, SLA Management, Customer Issue Resolution, Executive Calendar Management, Cross-Functional Coordination
Productivity
HubSpot, Salesforce, Pipedrive, Sales Navigator, Apollo.io, ZoomInfo, LinkedIn Recruiter, JobStreet, Workable, Greenhouse, Lever, Meta Business Suite, AI and Automation Tools, Magnific, Canva, Notion, Excel, Google Sheets
Experience
LEAD GENERATION, SOCIAL MEDIA SUPPORT & TALENT ACQUISITION
INDEPENDENT CONTRACTOR
Jan 2021 - Present
- Drive B2B and B2C lead generation through targeted prospecting, ICP research, and executive outreach across global markets.
- Execute cold email campaigns, qualify prospects, manage CRM pipelines, and coordinate sales appointments.
- Manage full-cycle recruitment for Technical, Sales, Marketing, and Operations roles.
- Source, screen, and assess candidates using LinkedIn, Boolean Search, job boards, and Applicant Tracking Systems (ATS).
- Develop social media content strategies, monthly editorial calendars, campaign concepts, and compelling marketing copy.
- Collaborate with sales leaders, hiring managers, and marketing teams to align recruitment, outreach, and business priorities.
CREXENDO
July 2020 - Jan 2025
- Generated B2B leads across APAC, EMEA, and US markets through LinkedIn Sales Navigator and email outreach.
- Identified decision-makers and executed targeted prospecting campaigns.
- Managed HubSpot CRM, sales pipelines, and lead follow-ups.
- Maintained CRM accuracy through data cleansing and contact verification.
- Developed LinkedIn content to support marketing and lead generation.
- Collaborated with senior leadership on sales strategy and performance reporting.
SERVICE SOURCE
Jan 2015 - June 2020
- Managed SaaS client portfolios, driving retention, renewals, and account growth.
- Strengthened executive relationships through strategic engagement and quarterly business reviews.
- Identified upsell opportunities, resolved escalations, and improved customer experience.
- Generated B2B leads through targeted prospecting, ICP research, and executive outreach.
- Executed personalized email campaigns to engage decision-makers and secure sales meetings.
- Managed CRM pipelines, lead qualification, and follow-ups to advance sales opportunities.
VOCUS
Dec 2012 - Dec 2014
- Responded to customer inquiries promptly, providing clear information and practical support.
- Maintained a positive customer experience through professional communication and consistent service.
- Followed up proactively with customers to address concerns and keep requests moving toward resolution.
- Conducted prospect research to identify potential customers and relevant business opportunities.
- Followed up with leads, assessed their needs, and identified qualified opportunities for the business development pipeline.
