Reginald Jeff Villamar

I am an Amazon PPC Specialist and Data Analyst. I have 6+ years of experience in the Amazon Seller platform, I have outstanding expertise in both the Catalog and Advertising section of Seller account. I have extensive knowledge in campaign management and optimization. I also have excellent Google sheet and Excel skills especially in different functions and pivot table. I am dedicated in providing exceptional and professional work.

Merkato | Remote, United States | 2020-2026

Amazon PPC Specialist | Data Analyst

● Campaign Management - designing and executing Amazon Advertising strategies, managing daily budgets and keyword bids for all advertised SKUs

● Reporting & Data Analysis - generating raw data from Amazon Advertising Console and converts them into actionable items and weekly reports for clients, focusing on Total Acos and Total Sale

● Performance Optimization - audit active campaigns daily for bids adjustments, add new high-performing search terms, and implement negative keyword targeting to eliminate wasted spend

● Keyword Research - conduct exhaustive keyword research using 3rd party tools like Helium 10, Jungle Scout, or Brand Analytics to identify high-converting search terms

Klaviyo Email Marketing Graphic Designer

● Visual Brand design - develop and maintain a cohesive visual identity for all email marketing channels, ensuring consistent use of typography, color palettes, and brand design

● Email Template Builder - design and develop custom, mobile-responsive email templates using Klaviyo’s drag-and-drop editor

● Conversion-Centric Graphic Design - create high-performance visual assets, including icons, lifestyle composites, and infographics that simplify product value propositions

● Campaign Conceptualization - partner with copywriters and strategists to brainstorm and execute monthly campaign calendars, from initial mood boards, to final exports.

Bachelor of Science in Computer Engineering, AMA Computer College | 2001-2005