Kiara Cubillo

Experienced Amazon PPC/Brand Strategist with over 7 years of expertise as a Senior Amazon Account, Brand, and PPC Manager, successfully managing diverse functions, product categories, and marketplaces, delivering consistent growth and optimized performance.

Versatile Virtual Assistant

Professional bringing more than a decade of experience in providing comprehensive administrative support to clients across various industries, ensuring efficiency and seamless operations. Driven by a relentless commitment to excellence, reinforced by strong work ethics, impeccable self-discipline, and exceptional adaptability, flexibility, and time management skills.

AZ Senior PPC Manager at Modern.Ai (2024-02 – 2026-07)

Amazon Full Service Agency

• Designed and executed robust advertising strategies encompassing Sponsored Products, Sponsored Brands, and Display Advertising campaigns, ensuring alignment with overarching business objectives to drive growth and profitability.
• Led the end-to-end planning, execution, and optimization of product launch campaigns, achieving high visibility and strong market entry performance.
• Proactively managed product listings, pricing strategies, and promotional executions while addressing performance notifications to sustain top-tier account health and compliance.
• Conducted in-depth keyword research and competitor analysis to uncover growth opportunities, fine-tuning ad campaigns for peak visibility, enhanced traffic, and higher conversion rates.
• Strategically managed and optimized high-budget advertising spends to exceed KPIs and business goals, delivering strong ROI and sustained revenue growth.
• Utilized Seller Central and advanced analytics tools to deliver actionable insights, producing weekly reports with tailored recommendations to enhance account health, listing quality, and inventory efficiency.
• Monitored competitor strategies, sales trends, and promotional tactics, enabling swift and strategic responses to maintain a competitive advantage in dynamic marketplaces.
• Established and implemented comprehensive Standard Operating Procedures (SOPs) to streamline advertising processes, ensuring precision, consistency, and full compliance across all campaigns.

Senior Brand and Trading Manager at MorphSuits (2022-07 – 2024-01)

Halloween Costume category

• Regularly analyzed market demand on a weekly and yearly basis to track shifts in consumer behavior and identify high-demand periods, including studying competitor performance to understand strategies, assess market share, and anticipate future moves.
• Reviewed critical metrics like Conversion Rate (CVR), Click-Through Rate (CTR), and Cost Per Click (CPC) to evaluate the effectiveness of product listings and advertising efforts, identifying top-performing campaigns and pinpointing underperforming areas.
• Maintained a strategic balance of inventory by analyzing sell-through rates and aligning stock levels with sales forecasts, reducing risks of stockouts and overstocking while supporting planned sales strategy.
• Adapted product pricing based on current inventory levels, competitor pricing trends, and product conversion rates, ensuring competitive positioning while protecting margins and driving increased conversions.
• Continuously monitored advertising performance and adjusted Pay-Per-Click (PPC) campaign aggressiveness based on Total Advertising Cost of Sales (TACoS), revenue trends, and profit margin goals.
• Conducted regular assessments of rank-building strategies to identify root causes of sales spikes or declines, including monitoring keyword rankings and implementing necessary adjustments.
• Tested and refined various SEO techniques, including optimizing product titles, bullet points, descriptions, and image stacks, with focus on maximizing keyword relevance and customer engagement.
• Successfully managed the launch of new products, carefully monitoring their honeymoon period (first 30–90 days) to ensure optimal performance, managing initial PPC campaigns, analyzing customer feedback, and tweaking listings.

AZ Brand Manager and Inventory Manager at Microfiber Wholesale (2019-01 – 2022-06)

Private Label Seller in Home and Kitchen Category

• Performed in-depth competitor benchmarking across pricing, top organic keywords, product imagery, and review sentiment to uncover positioning gaps and identify opportunities for product differentiation.
• Conducted data-driven keyword research using Amazon search term reports and third-party tools to identify high-converting customer search queries while systematically eliminating underperforming keywords.
• Continuously monitored key performance indicators including TACoS, ACoS, ROAS, CPC, CVR, and profitability across daily, weekly, and monthly intervals to guide optimization strategies.
• Built and optimized scalable advertising structures across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, leveraging keyword segmentation, placement adjustments, and bid strategies.
• Managed account-wide advertising budgets and dynamically reallocated spend based on performance trends, seasonality, and product priorities to drive efficient growth.
• Balanced advertising spend with overall business profitability by actively monitoring TACoS against contribution margins, ensuring campaigns supported both revenue growth and sustainable profit levels.
• Implemented aggressive visibility strategies for hero products through multi-campaign coverage, keyword dominance, and placement optimization to protect market share and maintain strong category positioning.
• Tracked sell-through rates and sales velocity to forecast inventory coverage, prevent stockouts, and align advertising intensity with available inventory levels.
• Monitored and protected ranking positions for top revenue-driving keywords by aligning PPC strategies with organic ranking trends to reinforce long-term search visibility.
• Continuously improved product listings by optimizing titles, bullet points, and backend search terms based on emerging keyword trends and customer search behavior.

Amazon PPC Specialist at Kaliber Global (2018-04 – 2018-12)

Amazon PPC Agency (US based)

• Managed Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to drive visibility, sales, and brand growth.
• Led the planning and execution of launch campaigns to support strong market entry and sustained product visibility.
• Optimized listings, pricing, and promotions while addressing performance notifications to maintain strong account health.
• Conducted advanced keyword research and competitor analysis to identify growth opportunities and improve campaign performance.
• Managed advertising budgets strategically to meet KPIs while maintaining strong ROI and profitability.
• Utilized Seller Central data to generate insights and provide weekly performance reports with actionable recommendations.
• Tracked competitor pricing, promotions, and sales strategies to maintain a competitive edge.

Bachelor of Science in Electronics Engineering – Ateneo de Davao University