Ana Agapay

To obtain employment with a reputable company where I can utilize my skills and experiences while making a significant contribution to the company's success.

Amazon PPC Manager at Razor Group (2024-09 – 2026-03)

• Implemented campaign structures align with product needs and ad manager's goal.
• Executed campaign optimizations, including bid adjustments, budget allocation, and keyword research leveraging SQP reports, prioritizing underperforming ASINs based on WoW trends to improve performance.
• Managed PPC tickets based on brand manager's goal, driving revenue growth for products with net revenue gaps and improving efficiency for products with high TACoS and low CM3.
• Identified and capitalized on advertising opportunities to increase visibility, traffic, and conversions.
• Scaled high-performing products during peak seasons and holiday periods to maximize sales and profitability.
• Prepared and presented WBRs, summarizing performance insights and recommending actionable next steps for continuous improvement.
• Conducted regular account hygiene checks to ensure ads are active and delivered properly.

Amazon Advertising Associate at Perch (2022-08 – 2024-08)

• Optimized campaign performance by adjusting bids and budget using bulk sheet to improve efficiency
• Harvested high-performing keywords using SQP and search term reports to boost product visibility.
• Audited KPIs to evaluate campaign success and identify areas for improvement.
• Identified root causes of significant DoD and WoW fluctuations in spend and ACoS across ASINs, and take timely action to improve results.
• Supported ad managers on advertising projects as needed.

Amazon PPC Specialist at Channel Precision Inc. (2020-03 – 2022-04)

• Analyzed and structured campaigns in accordance with the Ad Manager's goal.
• Managed PPC campaigns through bid and budget adjustments and keyword research to drive higher advertising performance.
• Monitored KPIs to assess the effectiveness of ad campaigns. This involves setting up tracking systems and generating detailed reports to drive continuous improvement in campaign performance.
• Created Excel-based tools with various formulas to automate results and enhance daily workflow.
• Recommended process modifications to further improve the team procedures.

Amazon Listing Specialist at Channel Precision Inc. (2019-09 – 2020-03)

• Analyzed data gathered through different sources, collated through Microsoft Excel, using various formulas and functions.
• Identified potential items to sell and create product listings on Amazon via flat file uploads.
• Determined the underlying reason behind any listing issues and take the required actions to fix them, or alternatively, submit a ticket to the seller support.
• Created variations and A+ content to enhance visibility and boost conversion rates.

Bachelor of Science in Statistics – Visayas State University (2018)

– Franciscan College of the Immaculate Conception (2013)

– Bitanhuan Elementary School (2009)