Abdul Samad

Results-driven HR Executive and Operations professional with 4+ years of experience building HR functions from the ground up, leading full-cycle recruitment, and coordinating cross-functional projects at DIGITEMB, a fast-growing firm serving 200+ global apparel brands. Skilled in talent acquisition, HR operations, payroll and policy development, and project coordination. Known for designing scalable HR systems, improving retention through structured onboarding, and aligning people, operations, and delivery across teams.

Human Resources Executive - DIGITEMB - Karachi, Pakistan

(2022-12)

Apparel & embroidery digitizing firm serving 200+ global brands

• Own full-cycle recruitment across technical, creative, BPO, and operational roles, sourcing candidates via LinkedIn, Rozee.pk, Indeed, and direct outreach.
• Built the company's HR function from scratch — policies, employment contracts, SOPs, and compliance frameworks now used across the organization.
• Designed structured onboarding programs that improved new-hire ramp-up and reduced early attrition.
• Administer monthly payroll, attendance, leave, and HR documentation with accuracy and confidentiality.
• Lead employee engagement, conflict resolution, and performance management initiatives.
• Plan and execute concurrent projects spanning HR, marketing, and operations, coordinating across design, operations, and leadership.

Marketing & Operations Coordinator - DIGITEMB - Karachi, Pakistan

(2021-07 - 2021-12)

• Coordinated digital marketing projects end-to-end and maintained content calendars, publication schedules, and campaign timelines.
• Managed cross-departmental communication, vendor coordination, and team task delegation to keep daily operations on track.
• Tracked campaign performance metrics and compiled analytical reports for leadership.

E-commerce & Product Research Analyst - DIGITEMB - Karachi, Pakistan

(2021-01 - 2021-06)

• Conducted in-depth product research and competitive market analysis for the Amazon marketplace.
• Managed end-to-end supplier sourcing and coordination via Alibaba and international platforms, evaluating profitability and pricing trends.
• Compiled structured research reports to support senior leadership decisions.

Digital Marketing Project Coordinator - SEO Grow Lab

(2022-01 - 2022-11)

• Managed end-to-end digital marketing projects for multiple clients simultaneously, building timelines and tracking milestones for on-schedule delivery.
• Coordinated workflows across content, design, and technical teams and owned client communication and status updates.
• Developed and executed SEO strategies including keyword research and content planning.

Academic Coordinator - The Allied Academy

(2020-01 - 2021-12)

• Coordinated daily academic operations including scheduling, resource planning, and facility management.
• Managed student enrollment, records administration, and academic documentation.
• Organized academic events and examinations and served as primary point of contact for student queries and issue resolution.

Bachelor of Business Administration (BBA) - Human Resource Management - Virtual University of Pakistan (2023 - 2026)

Professional Certification - Human Resource Management - HRM Institute (2024 - 2024)

Higher Secondary School Certificate (HSSC) - Commerce - Board of Intermediate Education, Karachi (2019 - 2021)