Farrukh Abbas

Results-driven Sales and Business Development professional with over 17 years of progressive experience spanning sales management, area management, business development, and HR administration across diverse industries including FMCG, retail fashion, textile, media, and non-profit sectors. Demonstrated success in building and expanding dealer networks, penetrating new markets, driving revenue growth, and leading high-performing field teams. Possesses an MBA (HR) and a proven track record of exceeding sales targets, forging strategic client relationships, and delivering measurable business impact.

Highly adaptable, resourceful, and commercially minded with strong negotiation, planning, and stakeholder management skills well-suited for competitive Gulf-region markets.

Area Sales Manager - Zohar Sun - Lahore Region, Pakistan

(2025-06)

Category: Dairy & Animal Feed

• Manage and develop the sales territory across the Lahore region within the dairy and animal feed category, driving volume growth and market penetration.
• Build and maintain strong business relationships with distributors, dealers, and key accounts to ensure consistent product availability and brand visibility across the Lahore region.
• Monitor market trends, competitor activities, and customer feedback to provide actionable insights that support product positioning and sales strategy refinement.
• Achieve and exceed assigned monthly and quarterly sales targets through effective territory planning, regular market visits, and proactive customer engagement.

Sales Manager - Royal Snack - Central Punjab, Pakistan

(2020-08 - 2025-05)

• Managed and expanded business relationships with pet food agents, retail store owners, and online distribution channels across Central Punjab.
• Developed and executed strategic sales plans resulting in the closure of PKR 10 million in sales within the pet food segment during 2021 alone.
• Built and sustained key commercial partnerships with stakeholders, driving long-term revenue growth and brand positioning for newly imported product lines.
• Conducted in-depth market research and competitive intelligence to identify new opportunities and strengthen the company's market presence.
• Demonstrated strong negotiation capabilities throughout the entire sales cycle, consistently achieving mutually beneficial outcomes for all parties.
• Generated a high volume of referral business by leveraging personal credibility and enhancing the company's reputation in the marketplace.
• Achieved and exceeded monthly sales targets consistently, contributing to sustained revenue growth quarter-over-quarter.
• Managed accounts receivable follow-ups to ensure timely payment collection and maintain healthy cash flow.

Area Sales Manager - Bonanza Satrangi - South Punjab, Pakistan

(2018-12 - 2020-05)

• Oversaw sales operations across 6 districts in South Punjab, managing a dealer base of over 150 accounts and supervising 2 Sales Officers.
• Expanded the dealer network from 25 to over 130 active accounts during tenure, representing a growth rate exceeding 400%.
• Drove regional monthly sales from PKR 2 million to PKR 20 million, achieving a ten-fold increase in revenue through strategic territory development.
• Identified, qualified, and onboarded financially reliable dealers to strengthen market penetration and improve geographic reach.
• Monitored competitor activities and provided actionable insights to senior management for refining product and sales strategies.
• Identified new towns and untapped markets with high growth potential, enabling successful expansion into Sukkur and Larkana divisions of Sindh.
• Managed credit control, retail claim settlements, and order processing to maintain operational efficiency and client satisfaction.
• Conducted regular market visits and sales reviews, sharing best practices across the team to elevate overall performance.
• Prepared and submitted weekly and monthly performance and market feedback reports to the Head Office.

Sales Executive - IBL Textile Division – Tarzz - Rahim Yar Khan, Pakistan

(2016-10 - 2018-11)

• Met and consistently achieved monthly, quarterly, and annual sales targets within the assigned territory.
• Conducted regular structured visits to retail cloth markets, maintaining strong relationships with retailer networks.
• Managed inventory levels in accordance with company norms, ensuring product availability and minimizing stockouts.
• Prepared and submitted weekly and monthly market feedback and sales reports to the Head Office.
• Handled retailer claim settlements and ensured prompt resolution of customer issues to maintain trust and loyalty.
• Executed promotional visibility activities in alignment with company standard operating procedures.
• Maintained comprehensive hard and soft copy documentation for all orders, dispatches, and payments.

District HR & Admin Officer - Idara Taleem O Aaghai – Dubai Care Project - Pakistan

(2015-09 - 2016-08)

• Administered HR, administrative, and procurement functions for the district office, ensuring full compliance with organizational policies and procedures.
• Coordinated logistics for field staff, training workshops, seminars, and events including venue booking, accommodation, and meal arrangements.
• Supported end-to-end recruitment processes including scheduling interviews, shortlisting candidates, and onboarding documentation.
• Maintained staff attendance records, leave management, and payroll preparation for district-level personnel.
• Managed procurement of office furniture, supplies, and equipment in compliance with organizational procurement policies.
• Maintained HR, admin, and procurement records and submitted consolidated quarterly reports to the Head Office.
• Uploaded and maintained employee records and attendance in the organization's online HR Management System (HRMS).
• Conducted monthly fixed asset reconciliation and submitted duly signed inventory reports to the administration department.

HR & Admin Officer - Green Pakistan Development Organization (WWF-Pakistan & BCI) - Pakistan

(2013-12 - 2015-03)

• Supported full-cycle recruitment activities including screening applications, shortlisting candidates, and conducting interviews.
• Organized and facilitated training and development programs for newly hired employees.
• Managed event coordination for workshops, trainings, seminars, exhibitions, and internal meetings including venue, accommodation, and catering arrangements.
• Maintained and updated the fixed assets register, conducted physical asset verification, and ensured all assets were adequately insured.
• Supervised logistics operations and ensured vendor approval and re-evaluation by the purchase committee in a timely manner.
• Processed and reconciled purchase orders, invoices, and bills as per the quality management system requirements.
• Supervised office maintenance, cleanliness, and security to ensure a productive and professional working environment.

Business Development Manager - Media Circle (Pvt.) Ltd. - Lahore, Pakistan

(2008-08 - 2013-10)

• Prospected and acquired new clients by leveraging professional networks, referrals, and targeted outreach initiatives.
• Identified key decision-makers within client organizations and established productive business relationships to drive revenue.
• Developed and delivered tailored proposals and presentations addressing client needs, objectives, and concerns.
• Collaborated with technical and internal teams to design and deliver client-centric solutions that met service expectations.
• Attended industry events, conferences, and association forums to generate leads and stay informed of market trends.
• Presented business trend analysis and strategic recommendations to mid and senior-level management.
• Maintained accurate records in CRM and sales management systems, submitted weekly progress reports, and forecasted sales targets.
• Mentored business development team members and delivered internal training to enhance sales capabilities.

Marketing & Sales Manager - Garanton International Marketing - Lahore, Pakistan

(2005-02 - 2007-06)

• Developed and executed sales and marketing strategies across multiple product lines to achieve organizational revenue objectives.
• Analyzed sales trends, customer demographics, pricing strategies, and market data to continuously optimize marketing and sales performance.
• Created and presented regular performance reports and dashboards for executive and senior management review.
• Interviewed, hired, and directed members of the marketing and sales teams, aligning individual roles with business needs.
• Consistently exceeded monthly sales quotas by 10% month-over-month through effective client engagement and team coordination.
• Maintained accurate customer records for quality control and service delivery assurance.
• Conducted daily briefings with team members prior to market visits to align priorities and sales activities.

Manager Operations - Faisal Enterprises - Sukkur, Pakistan

(2004-03 - 2005-01)

• Supervised site operations and coordinated with suppliers, vendors, and contractors to ensure timely delivery of materials and services.
• Managed day-to-day accounts receivables and payables using QuickBooks, maintaining accurate financial records.
• Oversaw financial planning, budgeting, and cash flow management including cheque disbursements for operational expenses.
• Prepared monthly audit reports and served as the primary liaison between outside vendors and site management.
• Participated in short-term and long-term organizational planning and strategic decision-making as a member of the management team.

Master of Business Administration (MBA) - Human Resources - Muhammad Ali Jinnah University (2010-06)

Bachelor of Science - General Science - University of Karachi (2005)

Intermediate - General Science (2001)

Matriculation - Science - BISE Bahawalpur (1999)