Ahmed Eldegwei

Marketing Director with 14+ years of experience leading marketing, digital transformation, customer acquisition, and commercial growth initiatives across multiple sectors in Saudi Arabia and Egypt.

Proven track record of building high-performing marketing organizations, scaling lead generation, optimizing conversion funnels, and driving sustainable revenue growth through integrated marketing strategies, CRM implementation, automation, performance marketing, and customer experience optimization.

Experienced in managing multi-disciplinary teams, digital media investments, corporate partnerships, call center operations, and cross-functional business initiatives. Successfully led marketing transformations, launched new facilities and services, implemented AI-powered customer engagement solutions, and delivered measurable business impact through data-driven decision making.

Marketing Director

Majesty Hospital | Riyadh, Saudi Arabia

Dec 2024 – Present

Lead the hospital’s marketing, digital media, corporate partnerships, CRM, customer acquisition, and call center functions across multiple specialties and healthcare facilities.

Manage a multidisciplinary team of 20+ professionals including digital marketing, content creation, design, social media, telemarketing, and patient experience teams.

Key Responsibilities

• Develop and execute annual marketing and growth strategies aligned with organizational revenue objectives.
• Lead digital transformation initiatives including CRM implementation, AI-powered customer engagement solutions, WhatsApp automation, and lead management systems.
• Oversee performance marketing activities across Google, Meta, Snapchat, TikTok, and other acquisition channels.
• Direct branding, content strategy, influencer marketing, corporate partnerships, and patient engagement programs.
• Collaborate with executive leadership, medical departments, and operations teams to align marketing activities with business priorities.

Selected Achievements

• Increased qualified lead generation by more than 120% through restructuring marketing operations, optimizing paid media performance, and strengthening content strategy.

• Expanded active advertising campaigns from fewer than 40 campaigns to more than 120 campaigns while maintaining overall marketing budget efficiency.
• Designed and implemented doctor-level attendance and revenue performance frameworks that improved patient conversion and clinic utilization.
• Launched WhatsApp chatbot automation and AI voice agent solutions that significantly improved response times and operational efficiency.
• Developed KPI-driven incentive programs for call center and telemarketing teams, directly linking compensation to performance outcomes.
• Led the successful launch and commercialization of a new One-Day Surgery Center through integrated marketing campaigns and influencer partnerships.
• Designed and initiated a fully integrated CRM ecosystem connecting marketing, call center, patient journey tracking, and revenue attribution.

Marketing Manager

Newyou Medical Center | Riyadh, Saudi Arabia

Oct 2023 – Nov 2024

Led strategic marketing operations for one of Riyadh’s leading medical centers, overseeing digital marketing, branding, content strategy, media planning, performance analysis, and team management.

Key Achievements

• Delivered consistent monthly revenue growth averaging 10% through customer acquisition and retention initiatives.

• Generated more than SAR 3 Million in incremental revenue through targeted growth marketing campaigns.
• Increased qualified leads by 35% through audience segmentation, A/B testing, and campaign optimization.
• Improved lead-to-patient conversion rates by 30% through enhanced customer journey management and marketing-sales alignment.
• Increased social media reach and engagement by 55%, strengthening brand visibility and patient awareness.
• Successfully launched new medical services and specialties that contributed to measurable revenue growth and market expansion.

Marketing Manager

Arabian Co. for Medical Equipment | Cairo, Egypt

Oct 2021 – Sep 2023

Led marketing strategy, product positioning, demand generation, events, digital marketing, and customer engagement initiatives across a diverse medical equipment portfolio.

Key Achievements

• Generated annual business growth exceeding EGP 43 Million through strategic marketing initiatives.

• Achieved 300% sales growth for newly launched product lines.
• Improved campaign ROI by 60% through data-driven planning and optimization.
• Reduced advertising costs by 60% while increasing lead generation by 100%.
• Generated EGP 12 Million in revenue directly attributable to social media lead generation programs.
• Increased brand reach by 70% and social media engagement by 55%.

Marketing Supervisor / Senior Marketing Specialist

Ghalioungui Trading | Cairo, Egypt

Feb 2016 – Sep 2021

Progressed from Senior Marketing Specialist to Marketing Supervisor, leading marketing operations, digital campaigns, events, product launches, customer engagement programs, and vendor relationships.

Key Achievements

• Managed more than 12 major conferences, exhibitions, and medical events annually.

• Led website redevelopment and digital transformation initiatives.
• Developed SAP-based reporting and analytics processes that improved operational efficiency and eliminated over 17 hours of manual reporting weekly.
• Increased departmental productivity by 22% through process optimization and workflow improvements.
• Supported sales teams with integrated marketing programs that improved customer engagement and commercial performance.

Marketing Researcher → Media Monitoring Assistant

Ipsos Egypt

Feb 2009 – Feb 2016

Built a strong foundation in market research, consumer insights, media analysis, quantitative and qualitative research methodologies, reporting, and business intelligence.

Key Contributions

• Conducted market research studies, focus groups, and media monitoring projects for multinational clients.

• Analyzed consumer behavior and competitive market trends to support strategic business decisions.
• Produced analytical reports and recommendations for senior management and client stakeholders.

Bachelor of Commerce, Accounting | Cairo University 2007 – 2011

Post Graduate Studies, Marketing | American University in Cairo 2018 – 2019

Certificate of Achievement in Sales and Marketing

-Principles of Marketing

-Consumer Behavior

-Professional Selling Skills

Foundation Certificate in Marketing

-Marketing Research

-Contemporary Management

Career Certificate in Marketing

-Brand and Product Management

-Integrated Marketing Communication

-Strategic Marketing

COURSES

• Certificate in Digital Marketing (Facebook & Instagram Ads, Content Creation, SEO, SEM, Google Analytics) at DM Arts - March 2021
• Online Digital Marketing at American Chamber of Commerce -April 2020
• KPIs (Key Performance Indicators) at American Chamber of Commerce -March 2018
• ICDL course at Net-skill -August 2008
• English course at American University in Cairo -August 2008