Layan Malas

Results-driven Event Operations Specialist with 5+ years delivering government, corporate, and large-scale events across Saudi Arabia. Expert in RFPs, VIP protocol, venue ops, and end-to-end project execution for ministerial and international conferences.

Event Management Specialist | Mentor - Beyond the vision - Riyadh, Saudi Arabia

(2025-01)

• Lead event strategy and operational planning for high-profile launches including Ajdan Group with ROSHN and Sedra
• Designed 3 entertainment booths for Qiddiya, contributing to show concept and audience experience planning
• Mentor junior event professionals on operations, stakeholder management, and onsite execution best practices

Event Operations & Executive Projects Coordinator - Frost Company - Riyadh

(2024-01 - 2025-01)

Reported directly to the CEO, supporting key project decisions, proposals, and operational planning for government and corporate events. Coordinated venue readiness, VIP protocol, ministerial meetings, workshops, guest flow, suppliers, and on-site teams.

• Authored technical and financial proposals for competitive government tenders (RFPs), securing ministerial-level contracts
• Developed comprehensive project execution, operational, and staffing plans across multiple concurrent events
• Coordinated AVL, venue operations, supplier networks, and client stakeholders from brief through live delivery

Event Operations & Executive Projects Coordinator - Frost Company - Riyadh

(2024-01 - 2025-01)

• Managed ministerial meetings and entertainment ops for 28th World Investment Conference (Ministry of Investment, 2,000+ attendees)
• Served as Operations Manager & Event Lead for Ministry of Environment event (800–1,200 attendees) and Project Manager for Geospatial Forum (1,000–1,500 attendees)
• Led ushering and crowd management for Human Rights Event (1,000 attendees) and Workshop Manager for Municipality & Housing Event (1,200 participants)

Event Management Specialist | Mentor - Beyond the vision - Riyadh

(2025-01)

• Supported villa launch opening ceremony for Ajdan Group in partnership with ROSHN and Sedra development
• Designed three themed entertainment booths for Qiddiya and contributed to live show planning
• Delivered mentorship and operational guidance to emerging event management professionals

Team Leader - Event Lap Agency - Riyadh

(2023-01 - 2024-01)

Supervised the team, coordinated with production teams, and managed zones and guest flow during live performances.

• Led onsite event teams for agency-produced events, overseeing crew coordination, scheduling, and live operations

Banquet Operations Coordinator - Rotana Hotel - Riyadh

(2019-01 - 2019-12)

• Managed ballroom setup, bookings, and cross-department coordination for weddings, conferences, and corporate events at Rotana Hotel

Internship – Event Administration - Team4Four Enterprise

• Supported event administration tasks including scheduling, logistics coordination, and operational documentation

Bachelor's Degree - Event Management - Limkokwing University (2019-01 - 2022-01)