Director of Sales (In-charge marketing and Event/Catering) at Oriental Residence Bangkok c/o ONYX Hospitality Group (2023-03 – Present)
Member of Small Luxury Hotels of the World (SLH) + 2-Year consecutive Michelin Key Awards Hotel 2024-2025
- Head of department for all markets segments.
- Demonstrated strong organizational skills, leading a team of 4 in Sales, 3 in Events, and 2 in Marketing departments.
- Develop and implement Marketing & Sales Strategies to drive successes of the hotel's revenue, ensuring alignment with brand and profit objectives.
- Provided professional advisory and executive support to the GM, contributing to strategic goal achievement.
- Fostered collaboration across departments (F&B, Spa, Front Office, Reservation & Revenue) to drive results.
- Develop the Annual Sales Plans of the responsible Wholesale, Corporate, Long Stay and MICE including pure Event/Catering market segments, implementation of the sales and marketing strategy, with results evaluation in a regular basis.
- Actively involved in pricing strategy setting in each market segment. including the online sales.
- Created cost-efficient marketing strategies to increase hotel awareness locally and overseas, leveraging media partnerships and working closely with ONYX Marketing Corporate Team
- Responsible for develop the business plan which includes marketing & sales plan and P&L budget to optimize occupancy and revenue streams.
- Achieved the sales opportunities via being the hotel representative for travel trade, for example, SATTE, ITB, TTM, WTM, ATM, ILTM and WTM, and SLH Luxury Sales calls/Road Shows visiting in Singapore, Hong Kong, China, Taiwan, India, Australia, Germany and London in order to create awareness and build a sustainable growth.
- Worked closely with GSO/GSA and global sales teams to ensure alignment with international sales strategies and objectives.
- Supervision on key accounts including their VIP's and familiarization tours.
- Brand uplifting project to SLH Members from Q3-2024 + Micheline Key Hotels 2024-2025
Cluster Director of Sales (In-charge marketing) at Oriental Residence Bangkok, Shama Luxe Sukhumvit Bangkok, Shama Petchburi 47 Bangkok (2023-03 – 2023-12)
- Head of department for all markets segments.
- Demonstrated strong organizational skills, leading a team of 4 in Sales, 3 in Events, and 2 in Marketing departments.
- Develop and implement Marketing & Sales Strategies to drive successes of the hotel's revenue, ensuring alignment with brand and profit objectives.
- Provided professional advisory and executive support to the GM, contributing to strategic goal achievement.
- Fostered collaboration across departments (F&B, Spa, Front Office, Reservation & Revenue) to drive results.
- Develop the Annual Sales Plans of the responsible Wholesale, Corporate, Long Stay and MICE including pure Event/Catering market segments, implementation of the sales and marketing strategy, with results evaluation in a regular basis.
- Actively involved in pricing strategy setting in each market segment. including the online sales.
- Created cost-efficient marketing strategies to increase hotel awareness locally and overseas, leveraging media partnerships and working closely with ONYX Marketing Corporate Team
- Responsible for develop the business plan which includes marketing & sales plan and P&L budget to optimize occupancy and revenue streams.
- Achieved the sales opportunities via being the hotel representative for travel trade, for example, SATTE, ITB, TTM, WTM, ATM, ILTM and WTM, and SLH Luxury Sales calls/Road Shows visiting in Singapore, Hong Kong, China, Taiwan, India, Australia, Germany and London in order to create awareness and build a sustainable growth.
- Worked closely with GSO/GSA and global sales teams to ensure alignment with international sales strategies and objectives.
- Supervision on key accounts including their VIP's and familiarization tours.
- Brand uplifting project to SLH Members from Q3-2024 + Micheline Key Hotels 2024-2025
Director of Sales at Movenpick Asara Resort & Spa Hua Hin (2017-09 – 2023-03)
- Pre-opening team
- Lead for Leisure & Wholesales segment for both FIT & group business
- Lead for consumer fairs & ad-hoc events
- Strong organizational skills and ability to work independently.
- Provides a professional advisory and executive support to the DOSM / GM in meeting strategic goals.
- Participates in the development and implementation of policies for the department and hotel.
- Ability in term of plans and develops marketing strategies and promotion plans.
- Provides and assists in the development and implementation of the hotel's Sales and Marketing plans.
- Produces and executes Sales & Marketing budgets and business plans with DOSM
- Effectively promotes and positions the brand.
- Manages and administrates the Sales & Marketing department
- Assists and supported the DOSM / GM and the EXCOM in achieving the hotel's business objectives and revenue goals.
- Knowledge of market trends and behavior including political, economical and social issues.
- Ability to lead, to provide guidance and to develop sales team members.
- Knowledge and skill in crisis management.
- Ability to understand foreign and Asian culture and customs. Good customer service skills.
- Ability to generate sales leads and close the sale.
- Work closely with marketing and revenue team
- Assist DOSM for overall support strategies driving and supervise E-Commerce team in term of OTA part
- Supervise and support ADOS Corporate & MICE in term of driving strategies to achieve revenue budget
- Work closely with GSO/ISO (International Sales Office in each region and global team)
Group Director of Sales at AKARYN Hotel Group (2015-04 – 2017-09)
- Looking after Leisure Segment including small MICE Business for 5 luxury & 1 upscale hotels (All hotels belong to SLH (Small Luxury Hotels of the World Member) in various destinations: Aleenta Hua Hin – Pranburi Resort & Spa (5*), Aleenta Phuket – Phang Nga Resort & Spa (5*), Akyra Manor Chiang Mai (5*), Akyra Beach Club Phuket (5*), Akyra Thonglor Bangkok (5*), Akyra Chura Samui (4*)
- Oversee and response for growth of room revenue and catering budget
- Conducting weekly sales calls both local and overseas
- Liaise with global hotel representative in various countries such as UK, Germany, Japan, USA, China, Hong Kong, Singapore, Indian, Russian and Australia to ensure the growth of each market and achieve monthly target
- Support Sales Team for daily work as well as career path for the team in long term
- Support Group DOSM for monthly report, key sales activities and brand awareness
- Bring in new market to the hotel according to market trends
- Working closely with TAT Offices in different countries including join some TAT activities to create hotel brand awareness
- Attend International Trade Shows such as WTM/ATM/TTM/ATF/ITB Asia/ITB Berlin/ILTM and Road Shows with TAT Thailand
- Working closely with Revenue Team in term of rate structure, group quote and market trends
Assistant Director of Sales at AKARYN Hotel Group (2014-05 – 2015-03)
- Looking after Leisure Segment including small MICE Business for 5 luxury & 1 upscale hotels (All hotels belong to SLH (Small Luxury Hotels of the World Member) in various destinations: Aleenta Hua Hin – Pranburi Resort & Spa (5*), Aleenta Phuket – Phang Nga Resort & Spa (5*), Akyra Manor Chiang Mai (5*), Akyra Beach Club Phuket (5*), Akyra Thonglor Bangkok (5*), Akyra Chura Samui (4*)
- Oversee and response for growth of room revenue and catering budget
- Conducting weekly sales calls both local and overseas
- Liaise with global hotel representative in various countries such as UK, Germany, Japan, USA, China, Hong Kong, Singapore, Indian, Russian and Australia to ensure the growth of each market and achieve monthly target
- Support Sales Team for daily work as well as career path for the team in long term
- Support Group DOSM for monthly report, key sales activities and brand awareness
- Bring in new market to the hotel according to market trends
- Working closely with TAT Offices in different countries including join some TAT activities to create hotel brand awareness
- Attend International Trade Shows such as WTM/ATM/TTM/ATF/ITB Asia/ITB Berlin/ILTM and Road Shows with TAT Thailand
- Working closely with Revenue Team in term of rate structure, group quote and market trends
Senior Sales Manager (Head of Leisure Team) at Amari Orchid Pattaya (2012-06 – 2014-05)
- Head of department Leisure & Wholesales including Leisure-MICE
- Involve with leisure & MICE budget, business plan, specific growth market and monthly budget
- Response for room revenue and catering revenue for leisure segment
- Regular oversea sales calls in South East Asia including international trade shows
- Create package, room rate for quarterly consumer fairs
- Support DOSM for monthly report, revenue meeting, group block and 3-month forecast
Sales Manager at Golden Tulip Samudra Hua Hin - Suites (2011-09 – 2012-06)
- Pre-opening Team
- Conducting regular sales calls as assigned area to achieve room revenue and catering revenue
- Propose rate and tactical offers to boost up room revenue in low season
- Looking after FIT wholesales & tour operators, domestic agents and package for corporate group especially weekday
- Working closely with DOS in monitoring 3-month forecast, group block and OTA pricing
- Attending consumer fairs
Sales Manager at Golden Tulip Mangosteen Resort & Spa Phuket (2010-12 – 2011-09)
- Conducting regular sales calls as assigned area to achieve room revenue and catering revenue
- Propose rate and tactical offers to boost up room revenue in low season
- Looking after FIT wholesales & tour operators, spa & wellness/niche agents and domestic agents
- Working closely with Group DOSM in monitoring 3-month forecast, group block and OTA pricing
- Attending consumer fairs
Sales Executive at Radisson Plaza Resort Phuket Panwa Beach (2008-03 – 2010-12)
- Pre-opening team
- Conducting regular sales calls as assigned area to achieve room revenue and catering revenue
- Looking after Asian Leisure and Domestic Agents for vendors in Pharmaceutical and key Corporate companies industry
- Handle operation part after group confirmed for the first 6 months of opening hotel
