Laura Whitehead

15+ years of experience in EDI, B2B, MFT, ETL and Integration; Production Support, Engineering, Partner Onboarding, Program and Project Management

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USÜyelik tarihi 27 Nisan 2026

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EDI and B2B integration leader with 15+ years of experience managing enterprise EDI platforms, trading partner ecosystems, and high-volume transaction processing environments. Proven track record of owning IBM Sterling B2B Integrator platforms, leading EDI operations, and delivering secure, scalable integrations across supply chain, finance, and customer systems.

Strong expertise in ANSI X12, EDIFACT, XML/JSON, and end-to-end partner onboarding. Known for driving operational stability, improving SLA performance, and translating business requirements into reliable integration solutions. Experienced in team leadership, vendor management, and cross-functional collaboration.

Deneyim

Sr. Director, EDI & B2B Integrations Jun 2022 - May 2024

UNFI | Dallas

Led the EDI & B2B integration team for a $30B wholesale distribution company, supporting 40%+ of sales revenue.
Directed a multi-functional global team of 30+ resources responsible for partner onboarding, development, testing and 24/7 production support of clustered, high availability systems.
Ensured seamless, accurate and timely exchange of data using ANSI X12 810, 820, 850, 855, 856, 875, 880 and flat file formats with VANs, SPS Commerce, direct partners and core business applications.
Defined and executed EDI roadmap aligned with business and IT strategic goals.
Oversaw a multi-year modernization initiative to decommission redundant legacy platforms and migrate 2,900+ trading partners to IBM Sterling B2BI/SFG to reduce operational complexity and improve scalability.
Leveraged API capabilities to enhance workflow processing.
Defined and measured key performance indicators (KPIs) and metrics that helped drive decision making and continuous process improvement initiatives.
Collaborated with internal and external resources from core business applications, Customer Service, Supply Chain, Finance, IT, and 3rd party vendors to drive integration solutions.
Established governance frameworks for work intake, prioritization, SLA management, and escalation, improving cross-functional alignment with Sales, Procurement, Finance, and IT.
Oversaw the execution of partner onboarding and integration projects using a combination of waterfall and agile methodologies.
Strengthened operational performance and quality through proactive process reviews, change control process improvements, and root cause analysis of recurring issues.
Provided oversight of UNFI's 3rd party EDI vendors and service providers, including contract negotiations and performance management.
Led departmental budgeting, workforce planning, and talent development, fostering a culture of accountability, continuous improvement, and innovation.

Managing Director, Data Integration and Operations Jun 2021 - May 2022

Evolent Health | Dallas

Led global Data Integration, EDI, ETL, and Data Operations organization supporting 24x7 healthcare data exchange operations.
Managed 40–45 person organization, including directors, team leads, engineers, QA, and analysts.
Provided strategic leadership for design, development, and deployment of integration solutions supporting new client implementations and existing platform enhancements.
Oversaw high-volume X12 transaction processing (837, 834, 835, 820, 270/271, 276/277) utilizing Edifecs Smart Trading Platform.
Directed production support and operational excellence initiatives, improving system reliability and service delivery.
Managed third-party clearinghouse relationships and vendor ecosystem supporting EDI, ETL, and data integration platforms.

Director, Data Integration May 2019 - Jun 2021

US Enrollment Services, LLC | Dallas

Led the development, testing and operational support of new and existing trading partner integrations.
Implemented robust testing strategies to identify and mitigate risks early in the development cycle enabling us to increase our data transmission accuracy rates to 99.8%.
Implemented process improvements to the team’s change management procedures.
Contributed to strategic company initiatives through collaboration with other IT and Business departments, establishing relationships with key stakeholders, and provided leadership within the Data Integration organization.
Fostered a culture of innovation among the team, advocating for ongoing learning and knowledge sharing.
Performed managerial duties including resource management, employee development, providing coaching, succession planning and performance appraisals

Sr. Project Manager Jun 2018 - May 2019

Talent 101, contract at Texas Instruments | Dallas

Managed the migration of Supply Chain EDI, 850, 855, 856, 810, B2B, and MFT integrations from TLE to Boomi during SAP implementation.
Directed resources through all phases of project life cycle using Waterfall and Agile methodologies.
Worked cross-functionally between teams and managed relationships with various levels of IT and customer leadership teams, including executive communications.
Developed and maintained project plans, schedules, and resource allocations, ensuring adherence to timelines and milestones.
Served as primary liaison to business and IT leadership, providing executive-level communication and reporting.
Managed timelines and project deliverables using MS Project, Jira, and Confluence.

Director, Transaction Management Jul 2016 - Oct 2017

Ambit Energy | Dallas

Led team of 20+ employees and managed service providers responsible for electronic transaction processing operations.
Identified and implemented process automation and efficiency improvements, enhancing throughput and reducing manual intervention.
Established and monitored KPIs and performance metrics, improving operational visibility and accountability.
Fostered a culture of continuous improvement and quality management.
Handled managerial responsibilities such as employee development, succession planning, and conducting performance reviews.

Manager, EDI / B2B Aug 2014 - Apr 2016

Rexel Holdings USA | Dallas

Managed daily work intake, assignments, partner onboarding and operational support of new and existing integrations.
Led a team of 7 remote EDI/B2B leads, contractors, and Managed Service Provider.
Oversaw accurate and timely exchange of ANSI X12 transactions including 850, 855, 856, 810, as well as XML, cXML and flat files with trading partners and core business applications.
Responsible for driving standard processes related to EDI services and support across multiple Rexel businesses using IBM Sterling Gentran:Server for Windows.
Managed the budget and relationship with third party EDI & B2B vendors and VAN networks.
Implemented cross-departmental standard operating procedure changes to streamline the customer onboarding process.
Collaborated with Sales, eCommerce, and Sourcing leadership teams to identify, document and execute process optimizations.
Performed managerial duties including succession planning, employee development and performance appraisals.

Solution Architect Sep 2011 - Aug 2014

Aviall, a Boeing Company | Dallas

Served as integration solution architect for external partner ecosystem, identifying opportunities to digitize and automate data exchange.
Supported global SAP initiatives, capturing business requirements and coordinating integration testing with customers, suppliers, and financial institutions (SPEC 2000, EDI 850, 855, 856, 810, flat files, ACH, MFT)

EDI Manager Dec 2008 - Sep 2011

Aviall, a Boeing Company | Dallas

Expanded EDI capabilities and scaled team to support growing business demand.
Acted as technical advisor to senior leadership, providing eCommerce and integration strategy recommendations.
Established structured processes for integration request intake and prioritization
Organized, prioritized, coordinated and administered day-to-day workflow for EDI team ensuring optimization of resources.
Oversaw modernization of the EDI platform from IBM Sterling Gentran:Server to IBM Sterling Integrator.
Documented and implemented change control procedures within the EDI team.
Performed managerial duties including employee development, succession planning and performance appraisals.

Director, Integration Services Dec 2002 - Apr 2008

Broadlane | Dallas

Directed day to day operations within the 7-member Integration Services team, responsible for map development, trading partner setup and production support of Supply Chain Management EDI transaction sets 850, 855, 856, 810 using ANSI X12 standards, XML, proprietary flat file formats, Sterling Gentran:Server and Axway Cyclone, in a clustered high availability environment.
Served as key senior point of contact between EDI Integration Services and internal/external business clients.
Responsible for resolving complex third-tier MFT and EDI integration issues, analyzing data for decision making affecting business critical processes, mitigating risk and impact to customers.
Reduced delays in data transmissions and data processing while increasing customer satisfaction.
Participated in the development of EDI strategy, evaluation and recommendation for modernization of the EDI platform and defined enhancements to change control processes.
Oversaw the migration from IBM Sterling Gentran:Server for Windows to IBM Sterling Integrator.
Defined, maintained and enforced EDI governance policies and standard operating procedures.
Managerial duties including employee development, providing coaching, succession planning and performance reviews.

TRAINING SIM Regional Leadership Forum; Dallas, TX

Sterling GIS Data Mapping and EDI Processing