Assistant Clinical Manager / Product Manager Ophthalmology BU - Lumenis Taiwan香港商科醫人雷射光電有限公司台灣分公司 - Taiwan
(2023-03)
Products: Intense Pulsed Light Machines (M22, OptiLight), RF Device (OptiPlus – under regulatory submission), Accessories (OPT Shield, Eye Patch)
- Led full launch of OptiLight (IPL) in Taiwan, serving as key contact with regional HQ. Managed product positioning, launch planning, KOL engagement, training system establishment, and post-launch feedback integration.
- Delivered three consecutive years of double-digit growth (11% in 2023, 15% in 2024, 18% in 2025) through structured clinical education, market segmentation, and treatment positioning.
- Drove adoption through a three-layer growth strategy: Expanding new ophthalmology accounts, Increasing treatment penetration in existing accounts, Strengthening patient acceptance via education and word-of-mouth marketing
- Promoted cataract surgery + IPL perioperative management concept, supporting ophthalmologists in optimizing ocular surface condition before and after surgery, enhancing clinical value proposition.
- Designed clinical protocols and standardized training materials to ensure treatment consistency and improve physician confidence.
- Conducted 150+ annual physician and nurse visits, supporting onboarding, workflow optimization, and sustained utilization.
- Developed comprehensive ROI assessment models for clinics, analyzing patient demographics and market potential to facilitate CAPEX decision-making via payback period calculations.
- Organized major ophthalmology congresses and scientific events (TWAO, TOS), reinforcing brand visibility and KOL advocacy.
- Collaborated with clinics to develop patient education materials and promotional videos, strengthening physician branding and improving patient understanding of combination therapy solutions.
- Implemented structured word-of-mouth marketing approach, encouraging case-based sharing and peer influence, contributing to sustained growth in treatment adoption.
- Conducted competitive analysis and literature review to continuously refine product positioning.
- Proactively addressed NCC regulatory challenge by sourcing and managing external agency support, successfully removing compliance barrier and securing product launch readiness.
- Prepared future IPL + RF combination positioning strategy in alignment with regulatory timeline, ensuring smooth market entry planning.
Project Manager / Marketing & Sales Director - Lukas BioMedical Inc. 路迦生醫股份有限公司 - Taiwan
(2020-08 - 2023-03)
Products: Cancer Immunotherapy
- Career Progression: Promoted from Project Manager → Marketing Manager → Marketing & Sales Director (Pharma BU), demonstrating cross-functional leadership, strategic planning, and project execution.
- Team Leadership: Managed a 4-member team to drive promotion of cancer immunotherapy across B2B and B2C self-pay markets, aligning hospital collaborations with patient outreach strategies.
- Strategic Partnerships: Initiated and maintained collaborations with 6 major hospitals (Hualien Tzu Chi, Shin Kong, Far Eastern Memorial, Taipei Veterans General, Banqiao Chang Gung, Liuying Chi Mei), strengthening clinical adoption and market credibility.
- Led TFDA pricing reviews for specialized immunotherapy projects, maintaining pricing strategies through comparative clinical evidence and cross-institutional benchmark analysis.
- Facilitated applications and collaborations with 13 medical institutions (Linkou Chang Gung, NTU Hospital, Taipei City Hospital, E-Da, Tri-Service General, Chi Mei), supporting clinical trial initiation and handover to the clinical PM.
- Established tracking systems for 13 clinical trial sites, utilizing physician recruitment rates to drive dynamic demand forecasting and optimize laboratory production capacity.
- Secured industry recognition including SNQ National Quality Mark, Taiwan Top Innovators – Startups Award, and Golden Sail Award.
- Organized Taiwan Healthcare+ Expo participations, medical symposiums, corporate seminars, and patient group collaborations.
- Oversaw promotional material, media relations, press releases, corporate videos, website redesign, digital analytics, and social media channels (Facebook, LINE).
- Established departmental SOPs and internal management processes, improving operational efficiency and customer experience.
- Revitalized a struggling foundation, rebranded it successfully, and ensured sustained routine operations.
- Assisted with official applications for biopharmaceutical company licensing and technology enterprise listing recommendation letters, supporting corporate growth and market credibility.
Manager (Pharmaceutical Team) - BPIPO Taiwan, Biotechnology and Pharmaceutical Industries Promotion Office, MOEA 經濟部生技醫藥產業發展推動小組(財團法人生物技術開發中心) - Taiwan
(2017-03 - 2020-07)
Products: Regenerative medicine and pharmaceutical products
- Acted as government liaison for biomedical industry promotion, supporting domestic biopharmaceutical and regenerative medicine companies in navigating regulatory and funding landscapes.
- Conducted company visits to identify challenges, maintain relationships, and guide on government subsidy programs (A+, SBIR, industry-academia collaboration projects).
- Facilitated the establishment of domestic and international companies in science parks including BioHub, Xizhi Far Eastern U-Town, and Hsinchu Science Park.
- Established international collaborations and organized events such as regenerative medicine seminars (Taiwan/Japan/USA) and technology matchmaking meetings (Taiwan/Japan/Thailand).
- Coordinated company participation in 2019 BioJapan, including exhibition arrangements and business meeting scheduling.
- Assisted companies in resolving regulatory issues by liaising with authorities such as CDE and TFDA.
- Recommended venture capital and external resources to startup companies; provided tailored referrals for domestic and international technology matchmaking.
- Assisted companies with qualification applications as biopharmaceutical companies under the Industrial Development Bureau.
- Provided latest government resources and updates to potential companies.
- Supported the Ministry of Economic Affairs in executing assigned tasks, including scheduling for senior officials and preparing discussion documents.
- Served as a single-window contact for biomedical companies, resolving and referring solutions for industry challenges.
Talents Consultant (Headhunter) - Intelligent Manpower Corp. 精隼企業管理顧問有限公司 - Taiwan
(2013-12 - 2017-03)
Industry Focus: Pharmaceutical, Medical Devices, Biotechnology, Bio-related industries
- Developed and maintained B2B client relationships, conducted market research, and assessed talent needs in pharmaceutical and biotech industries.
- Negotiated and managed contracts and agreements with client companies.
- Conducted candidate search, screening, and evaluation, preparing comprehensive assessment reports for clients.
- Coordinated and facilitated interviews, maintaining communication between clients and candidates.
- Managed offer communications and negotiations, ensuring successful hiring outcomes.
- Supported onboarding and post-placement follow-up, ensuring client and candidate satisfaction.
Product Manager - Anawrahta Biotech Co., Ltd. 華星生物科技股份有限公司 - Taiwan
(2013-03 - 2013-12)
Products: Cord Blood Stem Cell (CBSC) and Peripheral Blood Stem Cell (PBSC)
- Managed marketing and sales for CBSC and PBSC products, leading a team of 2 members (Product Specialist *1 & Sales Specialist *1).
- Conducted market research and analysis for cord blood and peripheral blood stem cells.
- Designed sales incentive programs and developed B2C contracts and promotional plans.
- Participated in Veterans General Hospital heavy particle medical equipment promotion and BOT projects.
- Planned cross-strait visit itineraries and prepared stem cell operation business plans.
