玉華 林

Over 20 years of experience in the medical device and life science industries, including ophthalmology and oncology-related products. Experienced in product management, new product launch, and collaborating with distributors to support customer training and issue resolution. Familiar with major ophthalmology accounts (KOL) and clinical workflow in Taiwan.

Proven ability to learn quickly and adapt to new challenges (high learning agility, "ready to take ownership" mindset). Led product strategy, KPI tracking, and clinical education programs to support product adoption. Worked closely with cross-functional teams and regional headquarters to ensure smooth product launch and market development.

Assistant Clinical Manager / Product Manager Ophthalmology BU - Lumenis Taiwan香港商科醫人雷射光電有限公司台灣分公司 - Taiwan

(2023-03)

Products: Intense Pulsed Light Machines (M22, OptiLight), RF Device (OptiPlus – under regulatory submission), Accessories (OPT Shield, Eye Patch)

• Led full launch of OptiLight (IPL) in Taiwan, serving as key contact with regional HQ. Managed product positioning, launch planning, KOL engagement, training system establishment, and post-launch feedback integration.
• Delivered three consecutive years of double-digit growth (11% in 2023, 15% in 2024, 18% in 2025) through structured clinical education, market segmentation, and treatment positioning.
• Drove adoption through a three-layer growth strategy: Expanding new ophthalmology accounts, Increasing treatment penetration in existing accounts, Strengthening patient acceptance via education and word-of-mouth marketing
• Promoted cataract surgery + IPL perioperative management concept, supporting ophthalmologists in optimizing ocular surface condition before and after surgery, enhancing clinical value proposition.
• Designed clinical protocols and standardized training materials to ensure treatment consistency and improve physician confidence.
• Conducted 150+ annual physician and nurse visits, supporting onboarding, workflow optimization, and sustained utilization.
• Developed comprehensive ROI assessment models for clinics, analyzing patient demographics and market potential to facilitate CAPEX decision-making via payback period calculations.
• Organized major ophthalmology congresses and scientific events (TWAO, TOS), reinforcing brand visibility and KOL advocacy.
• Collaborated with clinics to develop patient education materials and promotional videos, strengthening physician branding and improving patient understanding of combination therapy solutions.
• Implemented structured word-of-mouth marketing approach, encouraging case-based sharing and peer influence, contributing to sustained growth in treatment adoption.
• Conducted competitive analysis and literature review to continuously refine product positioning.
• Proactively addressed NCC regulatory challenge by sourcing and managing external agency support, successfully removing compliance barrier and securing product launch readiness.
• Prepared future IPL + RF combination positioning strategy in alignment with regulatory timeline, ensuring smooth market entry planning.

Project Manager / Marketing & Sales Director - Lukas BioMedical Inc. 路迦生醫股份有限公司 - Taiwan

(2020-08 - 2023-03)

Products: Cancer Immunotherapy

• Career Progression: Promoted from Project Manager → Marketing Manager → Marketing & Sales Director (Pharma BU), demonstrating cross-functional leadership, strategic planning, and project execution.
• Team Leadership: Managed a 4-member team to drive promotion of cancer immunotherapy across B2B and B2C self-pay markets, aligning hospital collaborations with patient outreach strategies.
• Strategic Partnerships: Initiated and maintained collaborations with 6 major hospitals (Hualien Tzu Chi, Shin Kong, Far Eastern Memorial, Taipei Veterans General, Banqiao Chang Gung, Liuying Chi Mei), strengthening clinical adoption and market credibility.
• Led TFDA pricing reviews for specialized immunotherapy projects, maintaining pricing strategies through comparative clinical evidence and cross-institutional benchmark analysis.
• Facilitated applications and collaborations with 13 medical institutions (Linkou Chang Gung, NTU Hospital, Taipei City Hospital, E-Da, Tri-Service General, Chi Mei), supporting clinical trial initiation and handover to the clinical PM.
• Established tracking systems for 13 clinical trial sites, utilizing physician recruitment rates to drive dynamic demand forecasting and optimize laboratory production capacity.
• Secured industry recognition including SNQ National Quality Mark, Taiwan Top Innovators – Startups Award, and Golden Sail Award.
• Organized Taiwan Healthcare+ Expo participations, medical symposiums, corporate seminars, and patient group collaborations.
• Oversaw promotional material, media relations, press releases, corporate videos, website redesign, digital analytics, and social media channels (Facebook, LINE).
• Established departmental SOPs and internal management processes, improving operational efficiency and customer experience.
• Revitalized a struggling foundation, rebranded it successfully, and ensured sustained routine operations.
• Assisted with official applications for biopharmaceutical company licensing and technology enterprise listing recommendation letters, supporting corporate growth and market credibility.

Manager (Pharmaceutical Team) - BPIPO Taiwan, Biotechnology and Pharmaceutical Industries Promotion Office, MOEA 經濟部生技醫藥產業發展推動小組(財團法人生物技術開發中心) - Taiwan

(2017-03 - 2020-07)

Products: Regenerative medicine and pharmaceutical products

• Acted as government liaison for biomedical industry promotion, supporting domestic biopharmaceutical and regenerative medicine companies in navigating regulatory and funding landscapes.
• Conducted company visits to identify challenges, maintain relationships, and guide on government subsidy programs (A+, SBIR, industry-academia collaboration projects).
• Facilitated the establishment of domestic and international companies in science parks including BioHub, Xizhi Far Eastern U-Town, and Hsinchu Science Park.
• Established international collaborations and organized events such as regenerative medicine seminars (Taiwan/Japan/USA) and technology matchmaking meetings (Taiwan/Japan/Thailand).
• Coordinated company participation in 2019 BioJapan, including exhibition arrangements and business meeting scheduling.
• Assisted companies in resolving regulatory issues by liaising with authorities such as CDE and TFDA.
• Recommended venture capital and external resources to startup companies; provided tailored referrals for domestic and international technology matchmaking.
• Assisted companies with qualification applications as biopharmaceutical companies under the Industrial Development Bureau.
• Provided latest government resources and updates to potential companies.
• Supported the Ministry of Economic Affairs in executing assigned tasks, including scheduling for senior officials and preparing discussion documents.
• Served as a single-window contact for biomedical companies, resolving and referring solutions for industry challenges.

Talents Consultant (Headhunter) - Intelligent Manpower Corp. 精隼企業管理顧問有限公司 - Taiwan

(2013-12 - 2017-03)

Industry Focus: Pharmaceutical, Medical Devices, Biotechnology, Bio-related industries

• Developed and maintained B2B client relationships, conducted market research, and assessed talent needs in pharmaceutical and biotech industries.
• Negotiated and managed contracts and agreements with client companies.
• Conducted candidate search, screening, and evaluation, preparing comprehensive assessment reports for clients.
• Coordinated and facilitated interviews, maintaining communication between clients and candidates.
• Managed offer communications and negotiations, ensuring successful hiring outcomes.
• Supported onboarding and post-placement follow-up, ensuring client and candidate satisfaction.

Product Manager - Anawrahta Biotech Co., Ltd. 華星生物科技股份有限公司 - Taiwan

(2013-03 - 2013-12)

Products: Cord Blood Stem Cell (CBSC) and Peripheral Blood Stem Cell (PBSC)

• Managed marketing and sales for CBSC and PBSC products, leading a team of 2 members (Product Specialist *1 & Sales Specialist *1).
• Conducted market research and analysis for cord blood and peripheral blood stem cells.
• Designed sales incentive programs and developed B2C contracts and promotional plans.
• Participated in Veterans General Hospital heavy particle medical equipment promotion and BOT projects.
• Planned cross-strait visit itineraries and prepared stem cell operation business plans.