Senior Global Marketing at 亞奇雷科技股份有限公司 (2025-10 – Present)
Strategic Product Marketing & GTM Execution, Integrated Content Strategy & Influencer Partnerships, Global Trade Show & Event Management
- Lead Go-To-Market (GTM) strategies for new product launches and specification upgrades, ensuring seamless integration across official websites and global e-commerce platforms
- Optimize multi-lingual product content and SEO copy to enhance organic search visibility and user conversion rates
- Direct the creation of localized marketing assets across diverse regions, tailoring visual and textual content to resonate with specific market nuances and channel requirements
- Architect end-to-end social media campaigns and cross-industry collaborations to drive high-quality traffic and brand engagement
- Manage KOL/Influencer relations and partnership programs, leveraging external reach to amplify brand presence and achieve KPI targets
- Synchronize paid social advertising with integrated O2O (Online-to-Offline) initiatives to create a unified brand experience across all touchpoints
- Spearhead end-to-end marketing logistics for international exhibitions, including product sample curation, vendor negotiations, and multi-channel promotional timelines (EDM, Press Releases, Social Media)
- Implement post-event Lead Management workflows, utilizing CRM tools to filter and qualify leads for the sales funnel
- Design and execute automated Email Marketing (EDM) sequences and newsletters to nurture long-term relationships with prospects and partners
- Provide strategic marketing support to global distributors and agencies, encompassing localized promotion plans, product benchmarking, and technical testing coordination
- Analyze market-specific trends to provide actionable insights for regional channel expansion and co-marketing opportunities
NB Pan-India Channel Marketing at 微星科技股份有限公司 (2025-03 – 2025-08)
Digital Marketing, Event Marketing, Media & PR Coordination, Market & Sales Insights, Channel Marketing Support, Product Positioning & Messaging, Regional Coordination with HQ, Budget & Cost Management, Local Team Oversight, Vendor Relationship Management
- Published localized digital content based on HQ assets
- Adapted visuals and messaging for market-specific campaigns
- Managed META and Google Ads with basic performance-based settings
- Coordinated offline events with agencies, ensuring execution quality
- Compiled post-event data for performance analysis
- Provided media partners with HQ-approved content (photos/videos)
- Maintained regular communication to support media alignment
- Tracked retail/channel sales trends and consumer behavior
- Supported localized messaging based on market analysis
- Oversaw shop decoration, demo kits, and sample unit deployment
- Maintained brand consistency at retail and client touchpoints
- Developed understanding of three key product lines and their market fit
- Matched product messaging with local audience segments and channels
- Served as a liaison between HQ and local teams for campaign rollout
- Adjusted execution strategies based on local market feedback
- Managed marketing spend and budget allocation across regions
- Handled vendor payments and ensured alignment with funding policies
- Supervised local staff execution and provided performance feedback
- Ensured alignment with HQ goals and timelines
- Adhered to vendor guidelines and co-marketing fund protocols
- Ensured proper use of brand assets and funding in campaigns
Senior Marketing Executive at Apacer 宇瞻科技 (2023-10 – 2024-12)
Product marketing & launch, Digital marketing, Channel marketing, Multimedia execution
- New Product Launch Plan; Sales kit launch, Official Website management, marketing material management (eDM, product image, package image, data sheet, spec sheet...etc.)
- Global social media plan (FB, IG, LinkedIn, X); monthly plan for consumer product and industrial product
- Responsible for European and American markets (UK, Latin America, Ukraine) and Asia-Pacific markets (Southeast Asia, Japan)
- Supporting local disty offline campaign (banner, visual material, product image, logo design...etc.), KOLs brand awareness (contract review, monthly report review), offline co-marketing campaign (e-sports event: CS: Go in Ukraine)
- Product video plan (Script Writing, Video Directing); podcasting
Senior Marketing Executive at Silicon Power (2022-07 – 2023-09)
Social media plan, Market research, Product marketing
- Taiwan & Indonesia markets (content creativity, translation)
- Reviewing regional markets (Korea, Taiwan, India), consumer behavior, EC performance, 3C consumer behavior, social media preference
- Website content writing, EC platform marketing material management (images, specs, visual management)
Social Media Coordinator at Chamer of Commerce of Republic of China (2021-01 – 2022-06)
Commercial podcast channel hosting, Commercial journal editing, Social media management, Video editing, Press conference
- Commercial podcast channel hosting(SOUND潮), editing and collaboration (offline campaign). 官方podcast頻道企劃、主持、剪輯、社群互動
- Commercial journal editing (中華月刊)
- Social media management (FB, IG)
- Video editing (youtube channel)-官方形象影片、新年影片企劃剪輯
- Press conference (記者會、媒體主持；口譯)
Digital Marketing Intern at 明基電通 (2018-08 – 2019-06)
影響力行銷規劃, 素材製作, 創作者合作
- 影響力行銷規劃
- 製作產品相關素材懶人包提供創作者使用拍攝
- 合作對象: 部長，羅卡等youtuber
Intern at Uber eats (2016-09 – 2016-12)
Intern at 展逸营销策划(上海)有限公司 (2013-07 – 2013-09)
