Liju Feng

International project coordination professional with 5+ years of experience supporting global product launches, cross-border events, and creative-production projects across Asia and Europe. Skilled in coordinating stakeholders, vendors, timelines, deliverables, and reporting across cross-functional teams.

Native Mandarin

Chinese speaker with professional working proficiency in English, based in Milan and experienced in supporting international teams in fast-paced environments.

Global Marketing Specialist | Project Coordination - Tern Bicycle - Taipei, Taiwan

(2019-09 - 2024-09)

• Coordinated the planning and execution of 10+ global product launches, aligning market research, launch plans, creative assets, media activity, and deliverables across cross-functional teams.
• Coordinated Tern Bicycle's presence at Eurobike in Germany, managing task tracking, stakeholder communication, requirement alignment, and the timely delivery of booth assets across international teams.
• Managed cross-border film and photography production in the UK and France, coordinating internal teams and external vendors to deliver brand assets that generated 10,000+ views and supported campaign execution.

E-commerce merchandising assistant - A.S. Watson Group - Taipei, Taiwan

(2018-01 - 2019-05)

• Coordinated the planning and launch of 10+ online promotions for health and beauty products, collaborating with global suppliers including Unilever and P&G to align promotional requirements, product information, and launch timelines.
• Produced weekly Excel performance reports for 1,000+ SKUs, consolidating sell-in and forecast data into dashboards that supported pricing, promotion, inventory, and stock decisions.
• Monitored online-store inventory and promotional accuracy, coordinating with merchandising, finance, and internal operational teams to resolve product and discount-voucher issues.

M.Sc. - Communication for Business, Media and Culture - Università Cattolica del Sacro Cuore (2024-01)

Bachelor of Business Administration - Business Administration - National Yunlin University of Science and Technology (2013-09 - 2018-06)