Abbhisek Baanka

Global business leader with 18+ years of extensive sales, marketing, and business development experience spanning both domestic (India) and international markets, with a market focus on North, Central, and South America, alongside Africa, the Caribbean, and Oceania.

As Procurement

Head at HarTejas (an 11–30 person, $1M–$5M cross-border trading platform), own the procurement and sourcing P&L, combining strong technical product expertise, end-to-end logistics management, and quality/claim dispute settlement with manufacturing plants to deliver reliable supply to international partners. Lead strategic marketing, R&D, new distributor and dealer acquisition, plant audits, and regulatory compliance — having grown a global partner network of 18+ distributors across Europe, North America, and South America, and delivered 5–12% year-over-year growth. Built this on an earlier foundation of 5 years in domestic sales, marketing, and territory management at Tata Motors, Honda Motorcycle & Scooter India, and Mahindra & Mahindra, delivering 5–9% territory growth.

Seeking a larger global platform to lead sales, marketing, and business development across the Americas and adjacent regions at greater scale.

Procurement Head – Global Business Development at HarTejas (2012 – Present)

• Own procurement, sourcing P&L, and international business development for an 11–30 person cross-border trading platform generating an estimated $1M–$5M in annual revenue, serving customers across North, Central, and South America, Africa, Europe, and Asia.
• Source top-quality, cost-effective products from Indian chemical markets, running customized product searches tailored to each international partner's specifications.
• Provide detailed technical data and specifications to international partners, acting as the technical point of contact between suppliers and customers.
• Deliver full logistics support from shipment origin through final delivery, coordinating freight, documentation, and customs across multiple jurisdictions.
• Lead quality and other claim dispute settlement directly with manufacturing plants, protecting partner relationships and ensuring resolution.
• Audit new suppliers and continuously monitor developed suppliers, and conduct plant audits and quality assurance reviews to ensure product integrity and regulatory compliance (including REACH).
• Carry out commercial negotiations on international partners' behalf, and arrange partner visits to Indian producers to strengthen supplier relationships.
• Implement strategic marketing activities and market/product R&D, and drive new distributor and dealer acquisition — growing a global partner network of 18+ distributors across Europe (Germany, Italy, UK), North America (US, Canada), and South America (Chile).
• Delivered 5–12% year-over-year growth over multiple years through distributor-led business development, portfolio diversification, and disciplined pricing strategy.
• Manage a multi-country TEA sourcing program for a key South American account (CFR Callao, Peru); navigated US West Coast port booking constraints to sustain uninterrupted Calcium Hypochlorite supply for a major North American customer.
• Led international tender response for a government procurement body in the Middle East for Glycerine and Propylene Glycol USP, positioning the company as a qualified international supplier.

Territory Sales Manager at Tata Motors Ltd. (2010 – 2012)

• Managed territory-level sales and marketing performance, dealer relationships, and domestic market execution within Tata Motors' commercial vehicle network, delivering 5–9% territory sales growth.

Area Sales Manager at Honda Motorcycle & Scooter India (2008 – 2010)

• Led area sales and marketing operations and dealer network performance for Honda's two-wheeler business in the domestic Indian market, contributing to 5–9% year-over-year sales growth in the assigned area.

Management Trainee, Sales & Marketing at Mahindra & Mahindra Ltd. (2007 – 2008)

• Completed structured sales and marketing training across dealer ecosystems and customer-facing operations in the domestic Indian market, building the foundation for later procurement and business development leadership.

MBA in Marketing – IP University, Delhi

Bachelor of Computer Applications (BCA)