Allan Pinto

Full-funnel growth marketer and builder with 8+ years across marketing, sales, and team leadership. Personally owns the entire funnel — market research, whitespace/angle development, direct-response copywriting, image and video ad production with AI-assisted editing, coded/CRO-optimized landing-page builds, and paid media execution — having managed $17M+ across Meta ($10M+), Google ($5M+), and TikTok ($2M+). Data-driven across GA4, Looker Studio, and Microsoft Clarity, with hands-on lead generation and sales-closing experience driving CAC, ROAS, conversion rate, and LTV.

Director, Growth Marketing & GTM at Istarius (2025-01 – Present)

• Lead end-to-end growth marketing and go-to-market strategy across Istarius's portfolio of consumer, ecommerce, and technology companies — including Mamaki Memory (profit-share partnership), Back9 Botanicals, and Good Mana Life — serving as the primary marketing lead from onboarding through strategy, execution, optimization, and scale.
• Advised BioMega (electric bikes) and a Bay Area US Cryotherapy franchise (Danville, CA) on go-to-market and customer acquisition strategy.
• Advised Alterra Mountain Company on strategies to grow season-pass holders and diversify revenue beyond peak winter months through mountain biking and adjacent trail programming.
• Led paid acquisition strategy and execution across Google, Meta, TikTok, Amazon, affiliate, and other performance channels, including campaign architecture, audience strategy, creative testing, bidding, budgeting, and optimization.
• Partnered directly with founders and executive teams to define target customers, positioning, messaging, launch strategies, growth priorities, and marketing investment decisions.

Growth Marketing Manager at Kamigan (2022-01 – 2025-01)

• Media Buying & Spend Management – Owned direct-response acquisition for ecommerce and consumer brands across paid social and search; personally managed $17M+ in cumulative media spend across Meta, Google, and TikTok.
• Campaign Architecture & KPI Strategy – Defined campaign architecture, audience targeting, bid and budget strategy, and KPI frameworks around CAC, ROAS, conversion rate, LTV, contribution margin, and creative performance.
• Testing & Performance Analysis – Translated growth goals into structured test roadmaps across audiences, creative, offers, and landing pages; analyzed campaign and Microsoft Clarity behavior data to prioritize spend and present recommendations to client leadership.
• Retention & Lifecycle – Built full Klaviyo email/SMS retention systems (flows, segmentation, and campaign calendars) to extend acquisition spend into repeat purchase and LTV.

Independent Digital Marketing Consultant — Solar Lead Generation at Self-Employed (2023-01 – 2024-01)

• Built and ran digital lead-generation ad campaigns for multiple national residential solar providers, including LGCY Power, SunRun, Vivint Energy, Sunhaus Solar, BrightPlanet Solar, and SunPower — separate from the door-to-door sales role below.

District Manager, Head of Sales at LGCY Power, Vivint & Sunhaus Solar (2018-01 – 2023-01)

• Team Building & Systems – Built and led a 40+ person Los Angeles sales division supporting $2.2M+ in monthly contract value; created recruiting, training, CRM, goal-setting, and performance-management systems.
• Performance Results – Delivered 100% year-over-year district sales growth, improved team quota attainment by 250%, closed 100+ high-value contracts, trained 500+ reps and managers.

Independent Study in Marketing Curriculum – Wharton School (UPenn)

Front-End Web Development in Front-end fundamentals – The Odin Project