Alyssa Samantha

Spearheaded over 30 regional and international high jewelry events and activations, overseeing full event logistics, vendor management, VIP hospitality, and on-site brand integration Executed sponsorship-style gifting campaigns and experiences for ultra-high-net-worth clients in line with brand and business strategy Collaborated cross-functionally with marketing, logistics, and merchandising teams to deliver seamless luxury experiences

Executive - Client Experience & Treatment at Van Cleef & Arpels (2022-01 – Present)

• Spearheaded over 30 regional and international high jewelry events and activations, overseeing full event logistics, vendor management, VIP hospitality, and on-site brand integration
• Executed sponsorship-style gifting campaigns and experiences for ultra-high-net-worth clients in line with brand and business strategy
• Collaborated cross-functionally with marketing, logistics, and merchandising teams to deliver seamless luxury experiences
• Managed event budgets and optimized spend through supplier negotiations and in-house resource allocation

6mo Contract - Marketing & Wholesale at Van Cleef & Arpels (2021-01 – 2021-06)

• Assisted in planning and execution of regional events and B2B activations to support wholesale partnerships and product launches
• Liaised with partners to ensure delivery of branded assets and materials in accordance with global standards
• Contributed to campaign briefs, presentation decks, and performance recaps for internal strategy teams

6mo Contract - High Jewelry Client Development at Van Cleef & Arpels (2021-01 – 2021-06)

• Organized exclusive client trips, events & gifting campaigns, elevating brand loyalty
• Assisted in the development of evergreen marketing assets, product storytelling materials, and client gifting programs
• Created customized high-value gifting experiences for clients and prospects, incorporating luxury packaging and storytelling assets
• Produced reports and post-activation reviews, recommending improvements to future experiences and events

Intern - Public Relations at Oscar de la Renta (2020-01 – 2020-12)

• Managed the sample closet & fulfilled VVIP, influen & editorial requests for high-profile product placements
• Curated brand-focused editorial content, ensuring alignment with the luxury brand's media positioning
• Supported brand event management, media showrooms, and trunk shows

Intern - Wholesale at Oscar de la Renta (2019-01 – 2019-12)

• Assisted in asset development and campaign execution across B2B retail accounts
• Analyzed sales trends & best sellers, helping to optimize seasonal collections
• Managed sample coordination for trunk shows, product knowledge seminars & media shoots

Intern - Fashion Marketing at Halfpenny London (2017-01 – 2018-12)

• Assisted team for New York Bridal Market Week showings
• Developed photoshoots for lookbooks for social media platforms
• Created mood boards + naming the "Atlantis" collection
• Developed marketing plans for the instagram page & website for "the Garden After the Rain"
• Created newsletters on popular bridal trends for customers

Manager in Training at Free People (2019-01 – 2019-12)

Assistant Manager at Francescas (2018-01 – 2018-12)

Masters in Luxury & Fashion Management – Savannah College of Art & Design (2018-01 – 2020-12)

Bachelors in Communications Studies – University of North Carolina Wilmington (2014-01 – 2018-12)