WILD EARTH GARDENS; Boulder, CO 2018 – Present
Director of Operations
Spearhead all facets of landscape design and installation projects including targeted marketing, plant, and material procurement at nurseries and yards, crew punch list creation, subcontractor scheduling, and maintenance work. Oversee crew and crew leaders, secure new projects, and complete HR documentation. Manage and monitor project budget to maximize profit margins.
- Prepare work orders, review timesheets, design presentations, periodically maintain pricing database, and manage bill payments and invoicing for clients.
- Manage a variety of HR functions, administer payroll for 10-15 employees, and oversee schedule for all administrative and sales staff, as well as 3 field crews and 2 executives.
- Design and oversee maintenance activities for all installed projects, coordinate the design and installation operations, onboard new staff and clients, conduct direct meetings with the clients, and lead all project delivery efforts.
- Expanded the client base and boosted profit margins by strategizing and implementing the company’s rebranding initiative and revamping the entire website; increased revenue generation rate by >15% despite COVID-19 hit and staff shortages.
- Designed marketing material to maximize audience reach and increase market penetration.
- Minimized lag time in projects and reduced materials waste by 15% by authoring a cost-saving program and consistently following up on daily operations.
- Facilitated crew members in reporting field issues directly to relevant personnel for timely resolution by establishing and maintaining new communication/reporting systems.
- Deployed operating best practices within the existing operations that resulted in significantly overhauling key processes and transitioning the company towards paperless operations; deployed advanced technology across all functions.
- Independently designed the company’s website, as well as established a plant library for client meetings and presentations.
AMERICAN FAMILY INSURANCE 2016 – 2020
Marketing and Sales Manager
Managed end-to-end sales department operations, supervised 3 sales agents, as well as 1 receptionist, and developed sales goals to meet pre-defined targets. Coordinated with mortgagees on a wide array of homeowner policies, orchestrated community outreach events and trade shows, and trained new employees on the Am Fam computer systems. Sourced customized event materials and developed marketing strategies by working collaboratively with corporate marketing teams and other departments.
- Generated online traffic and increased audience engagement by improving Search Engine Marketing (SEM) and Search Engine Optimization (SEO) efforts by 76% within 6 months.
- Devised and deployed effective marketing strategies, and directed key efforts for the design and rebranding of robust digital media campaigns across various digital and social media platforms.
- Brought significant improvements within the marketing domain by deploying an email and text messaging campaign.
- Achieved a 26% increase in user engagement on the company’s site by delivering Google business insights.
- Amplified positive review count by 71% within 1 year by implementing a digital review tracking system.
LIFETOUCH CHURCH DIRECTORIES 2011 – 2016
Portrait Sales Specialist/Senior Lead Photographer
Responsible for capturing high-quality photos/portraits for 12-15 families on a daily basis, responding to clients’ needs, and providing the best purchasing options in alignment with their budget. Planned and visited numerous locations/sites along with a complete photography studio to capture photographs. Delegated photographers per shoot and oversaw the portrait sign-up process.
- Gained in-depth knowledge of the latest photography trends, lighting techniques, and posting styles to remain up-to-date with the market trends and anticipate the clients’ dynamic needs.
- Received multiple photography awards for increasing the client base and maximizing product sales and profitability.
- Supervised and trained new photographers and led an effective pet portrait program with original creative content at local shelters; thoroughly reviewed and improved each portrait based on the clients’ requirements.
Additional Experience: Satellite Territory Manager/Lead Photographer at Lifetouch National School Studios (2006 – 2009); Career Agent/ Registered Representative at Farm Bureau Financial Services (2004 – 2006); Marketing Assistant at Farm Bureau Financial Services (2003 – 2004).
