Arielle Hobdy

Customer Success and Growth professional with experience managing customer relationships, driving adoption, leading cross-functional initiatives, and building brands from the ground up. I bring a unique blend of SaaS customer success, entrepreneurship, marketing strategy, eCommerce operations, and data-driven decision making. My career has centered on helping organizations improve customer experiences, strengthen retention, increase revenue, and build lasting partnerships through consultative relationship management and creative problem solving.

Customer Success Manager at TPN.health (2026-01 – 2026-06)

• Managed post-sale relationships for healthcare organizations throughout the customer lifecycle.
• Led onboarding, implementation support, and adoption strategies to maximize customer success.
• Managed customer accounts and engagement activities using Salesforce CRM.
• Built trusted relationships with administrators, clinicians, and executive stakeholders.
• Conducted recurring customer meetings reviewing adoption, product utilization, and business goals.
• Partnered with Product, Engineering, Operations, and Sales to resolve issues and improve outcomes.
• Monitored customer health, prioritized risks, and managed multiple concurrent customer initiatives.

Founder & Owner at Bea's Bayou Skincare (E-commerce CPG Brand) (2020-01 – Present)

• Directed customer experience, marketing, eCommerce, partnerships, and strategic growth.
• Designed customer lifecycle strategies that increased returning customer rates to three times the industry average.
• Managed strategic relationships with Amazon Marketplace, Macy's Marketplace, SalonCentric, manufacturers, and distributors.
• Leveraged customer insights and analytics to optimize marketing campaigns and customer experience.
• Led creative direction for branding, website, email marketing, product launches, and digital campaigns.
• Presented business strategy to investors and grant committees, securing over $150,000 in funding.
• Collaborated across operations, logistics, finance, legal, and marketing teams.

Licensed Master Social Worker & School Counselor at The NET East High School (2024-01 – 2025-01)

• Designed and implemented engagement strategies requiring account-like coordination between students, families, and external providers.
• Prepared written reports, presentations, and communication updates to maintain clarity across stakeholders.

Realtor at Investment House LLC (2018-01 – Present)

• Managed client relationships through complex buying and selling engagements.
• Provided consultative recommendations using market data while coordinating multiple stakeholders.

School Social Worker at Arthur Ashe Charter School (2013-01 – 2018-01)

• Acted as liaison between families, school leadership, and partner organizations to ensure smooth program delivery.
• Managed project timelines and cross-team communications, ensuring accountability across stakeholders.

Bachelor of Arts in Communications/Advertising; Minor in Business Administration – University of Louisiana at Lafayette (2010-01)

Master of Social Work in Social Work – Southern University New Orleans (2013-01)