Ashima Bali Bector

Accomplished Marketing Automation & MarTech Manager with 19+ years of experience designing, executing, and scaling complex customer journeys, marketing automation, and lifecycle marketing programs. Hands-on expert in Salesforce Marketing Cloud (SFMC)—including Journey Builder, Automation Studio, Content Builder, Data Extensions, and advanced AMPscript. Skilled in leveraging SQL, Databricks, and CRM data management to build advanced audience segmentations, dynamic personalization, and data-driven customer pathways.

Trusted leader skilled at establishing campaign QA/governance, documenting automation workflows, and bridging cross-functional marketing, data, and engineering teams.

Marketing Automation & MarTech Consultant - ZENVYA DIGITAL SERVICES - Orlando, FL

(2025-07)

• Design, execute, and optimize multi-channel marketing automation campaigns and automated customer journeys utilizing Salesforce Marketing Cloud (SFMC) and Journey Builder.
• Develop and manage Automation Studio workflows, Data Extensions, and Content Builder assets, implementing complex AMPscript logic for dynamic personalization and real-time content rendering.
• Write and execute advanced SQL queries to build targeted audience segments and data workflows, integrating enterprise data from Databricks and CRM environments.
• Establish quality assurance (QA), testing protocols, documentation, and campaign governance frameworks to ensure 100% accuracy in automated deployments.
• Partner with cross-functional analytics, data, and technology teams to troubleshoot data feeds, journey execution issues, and platform configurations.

Operations & Project Management Leader – Commercial Excellence - KENVUE / JOHNSON & JOHNSON CONSUMER HEALTH

(2023-08 - 2025-06)

• Spearheaded enterprise marketing automation operations, data governance, and MarTech transformation across global lifecycle programs.
• Managed data workflows, systems integrations, and CRM platform governance across cross-functional marketing, IT, and vendor teams.
• Identified process bottlenecks and implemented automated workflows, continuous improvement protocols, and standardized QA documentation.
• Coached cross-functional teams on platform best practices, data management standards, and campaign execution compliance.

Consumer Experience Lead - JOHNSON & JOHNSON CONSUMER HEALTH

(2021-05 - 2023-02)

• Led lifecycle marketing and customer journey strategies across web, CRM, mobile, e-commerce, and automated marketing channels.
• Drove CRM/CDP integrations, audience segmentation, real-time personalization, and triggered campaign activation to boost customer acquisition and retention.
• Leveraged SQL, telemetry data, and analytics (GA4, Tableau, Power BI) to evaluate campaign performance and uncover optimization opportunities across conversion funnels.
• Documented journey architectures, automation rules, and campaign configurations to maintain governance across global teams.

Digital Marketing Manager - D-LINK

(2018-02 - 2018-09)

• Managed end-to-end digital marketing campaigns, lifecycle communications, and customer engagement pathways.
• Utilized web analytics, A/B testing, and user journey mapping to refine automated campaign touchpoints, resulting in a ~30% increase in conversion rates.

Content & Customer Engagement Manager - THE CLIMATE CORPORATION / MONSANTO

(2016-04 - 2017-11)

• Directed automated customer engagement pathways and content distribution channels supporting 300K+ active users.
• Applied customer data insights and segmentation strategies to tailor onboarding, engagement, and retention programs.

Marketing & Business Technology Roles - VIEGA | POLARIS | HYDRANAUTICS / NITTO | SIEMENS

(2007 - 2015)

• Executed digital marketing programs, CRM implementations, and marketing automation solutions across B2B and consumer sectors.

MBA - Marketing & Communications - NMIMS, Mumbai

B.E. - Information Technology - University of Mumbai