Digital Marketing Technology Manager at Dentons (2019-04 – 2026-07)
- Led five-person team, translating competing priorities into scalable lifecycle programs across 80+ global markets for $3B firm.
- Integrated generative AI into lifecycle experimentation, A/B testing messaging variants that increased conversion rates by 25%.
- Instituted onboarding journeys, generating 20% growth in early-stage engagement among newly acquired customer segments.
- Partnered with communications, technology, and legal teams to deliver 1,000+ campaigns annually with 99% on-time execution.
- Expanded email campaign output 500% while preserving quality through workflow automation and system enhancements.
- Improved data governance, driving 30% increase in segmentation accuracy through standardized data management practices.
- Activated retention journeys targeting 25K+ at-risk contacts, extending engagement through behavior-based personalization.
Digital Marketing Technology Specialist at Dentons (2015-09 – 2019-04)
- Engineered experimentation frameworks, enabling continuous optimization and 10% improvement in campaign performance.
- Architected trigger-based campaign workflows, automating 15+ recurring customer journeys and reducing manual execution.
- Implemented performance dashboards with real-time KPI tracking, accelerating leadership team decision-making speed by 25%.
- Produced responsive HTML email templates, ensuring 99% rendering accuracy across 10+ major clients and devices at scale.
- Established automated campaign intake process, minimizing production lead times and reducing execution errors to near zero.
- Administered email compliance programs, ensuring adherence to CAN-SPAM, CASL, CCPA, and GDPR across all markets.
Senior CRM Coordinator at Weil, Gotshal & Manges (2013-12 – 2015-09)
- Managed five-person marketing team through organizational restructuring, ensuring uninterrupted delivery at $1.2B firm.
- Developed reusable email templates, reducing production timelines by 80% while standardizing execution across campaigns.
- Analyzed customer engagement using SQL, improving segmentation precision by 25% across complex multiregional programs.
- Deployed lifecycle reactivation campaigns, driving 20% increase in engagement among previously inactive user segments.
Marketing Technology Coordinator at Dentons (2011-02 – 2013-12)
- Built email production workflows supporting 100+ monthly campaigns while maintaining consistent cross-client performance.
- Spearheaded national CRM training program, increasing US user adoption by 25% through structured training and enablement.
- Increased email open rates 20% through data-driven personalization, audience targeting, and tailored campaign messaging.
