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Led end-to-end implementation and initial configuration of Salesforce Marketing Cloud Engagement, establishing the platform foundation for marketing and communications across departments. Configured and maintained Marketing Cloud components including data extensions, email templates, Content Builder, Automation Studio, and Journey Builder to support scalable, targeted communications. Partnered with cross-functional departments to gather requirements, translate business needs into technical solutions, and establish best practices for campaign development, data management, and platform governance.

Salesforce/Marketing Cloud Administrator - Harvard University - Remote

(2026-03)

• Led end-to-end implementation and initial configuration of Salesforce Marketing Cloud Engagement, establishing the platform foundation for marketing and communications across departments.
• Configured and maintained Marketing Cloud components including data extensions, email templates, Content Builder, Automation Studio, and Journey Builder to support scalable, targeted communications.
• Partnered with cross-functional departments to gather requirements, translate business needs into technical solutions, and establish best practices for campaign development, data management, and platform governance.
• Delivered hands-on training and enablement sessions for departmental users, helping non-technical stakeholders adopt Marketing Cloud and manage their communications independently.
• Developed documentation, processes, and governance standards to support consistent platform usage, data integrity, campaign execution, troubleshooting, and ongoing administration across multiple teams.

Lifecycle Marketing Manager - Scholastic Inc. - New York, NY

(2025-12 - 2026-03)

• Lead end-to-end B2B and B2C email strategy and execution for education publishing portfolio, targeting educators, administrators to drive customer acquisition and retention.
• Develop and implement audience segmentation strategies and lifecycle marketing programs using enterprise platforms (Adobe Campaign, Adobe Analytics) to optimize engagement across the customer journey
• Own email marketing performance reporting and analytics, tracking KPIs including open rates, CTR, traffic, and revenue; present insights and optimization recommendations to stakeholders
• Conduct A/B testing on subject lines, content, and send strategies to continuously improve campaign performance.
• Execute technical campaign deployment—query data files, configure HTML email creatives, schedule deployments, and manage deliverability compliance and list hygiene

Senior Developer, Marketing Automation - HelloFresh - New York, NY

(2021-07 - 2025-04)

• Led end-to-end migration of Salesforce Marketing Cloud for U.S. brands, ensuring data integrity and feature continuity, aligning with business objectives for seamless platform transitions
• Designed and optimized email journeys, nurture flows, and automated campaigns using Journey Builder, Email Studio, and Automation Studio, improving engagement metrics by 25%
• Developed dynamic email templates using HTML, CSS, and AMPscript, enhancing personalization and deliverability across diverse email clients and devices
• Integrated marketing automation systems with CRM platforms and third-party tools, streamlining data syncs and campaign functionality
• Created and maintained dashboards for campaign analytics, providing actionable insights into email performance, engagement metrics, and customer segmentation
• Collaborated cross-functionally with Sales, Data, and Creative teams to execute demand generation programs, supporting global brand expansion and market growth
• Provided training and documentation on Salesforce Marketing Cloud best practices, establishing continuous support programs for campaign managers

Developer, Marketing Automation - HelloFresh - New York, NY

(2019-06 - 2021-07)

• Spearheaded Salesforce Marketing Cloud migration, overseeing data and email content migration for all U.S. HelloFresh brands, ensuring data accuracy and system compatibility
• Developed complex personalization projects using AMPscript, SSJS, and SQL queries, enhancing customer engagement and lead scoring capabilities
• Configured and managed marketing automation workflows, optimizing list segmentation, data hygiene, and campaign performance
• Implemented SMS push notification campaigns, improving customer communication and engagement rates by 15%
• Collaborated with direct mail partners for API integrations, enhancing automation capabilities and saving approximately 200 hours annually through custom processes

Lead Email Developer - Guess - Los Angeles, CA

(2018-08 - 2019-03)

• Led Salesforce Marketing Cloud development and integration for customized email campaigns across U.S. GUESS brands, ensuring mobile-friendly and client-optimized templates.
• Designed and QA'd dynamic email templates using AMPscript and website API integrations, personalizing content based on customer profiles and shopping behavior
• Managed Movable Ink implementations, facilitating weekly collaboration to align on upcoming personalization projects
• Worked cross-functionally with Creative teams to provide development feedback, ensuring seamless execution of demand generation campaigns

Web Developer II & Email Developer - Concentrix - Irvine, CA

(2016-04 - 2018-08)

• Developed responsive email templates and multi-brand site portals using HTML, CSS, JavaScript, and Bootstrap, ensuring pixel-perfect rendering across devices and email clients
• Built auto brand landing pages with Google API integration to locate nearest dealerships, enhancing user experience and lead generation
• Conducted Litmus testing for email deliverability, troubleshooting rendering issues and maintaining data hygiene best practices
• Translated UX wireframes into interactive, responsive features, collaborating with design teams to optimize user engagement

Jr Web Developer - Guthy-Renker - Santa Monica, CA

(2015-04 - 2016-04)

• Developed and updated responsive HTML/CSS email templates, optimizing for desktop, webmail, and mobile clients while adhering to deliverability best practices
• Established QA processes for troubleshooting HTML email templates, ensuring consistent performance across platforms
• Coded and maintained landing pages with Bootstrap and JavaScript, featuring hero banners to drive engagement

Product Advisory Council Member - Movable Ink - New York, United States

(2024-01 - 2025-12)

• Served on Movable Ink Product Advisory Council
• Provided strategic feedback to influence product innovation and roadmap development for advanced personalization solutions

Bachelor of Science - BS - Penn State University

Web Development Immersive - General Assembly