Salesforce/Marketing Cloud Administrator - Harvard University - Remote
(2026-03)
- Led end-to-end implementation and initial configuration of Salesforce Marketing Cloud Engagement, establishing the platform foundation for marketing and communications across departments.
- Configured and maintained Marketing Cloud components including data extensions, email templates, Content Builder, Automation Studio, and Journey Builder to support scalable, targeted communications.
- Partnered with cross-functional departments to gather requirements, translate business needs into technical solutions, and establish best practices for campaign development, data management, and platform governance.
- Delivered hands-on training and enablement sessions for departmental users, helping non-technical stakeholders adopt Marketing Cloud and manage their communications independently.
- Developed documentation, processes, and governance standards to support consistent platform usage, data integrity, campaign execution, troubleshooting, and ongoing administration across multiple teams.
Lifecycle Marketing Manager - Scholastic Inc. - New York, NY
(2025-12 - 2026-03)
- Lead end-to-end B2B and B2C email strategy and execution for education publishing portfolio, targeting educators, administrators to drive customer acquisition and retention.
- Develop and implement audience segmentation strategies and lifecycle marketing programs using enterprise platforms (Adobe Campaign, Adobe Analytics) to optimize engagement across the customer journey
- Own email marketing performance reporting and analytics, tracking KPIs including open rates, CTR, traffic, and revenue; present insights and optimization recommendations to stakeholders
- Conduct A/B testing on subject lines, content, and send strategies to continuously improve campaign performance.
- Execute technical campaign deployment—query data files, configure HTML email creatives, schedule deployments, and manage deliverability compliance and list hygiene
Senior Developer, Marketing Automation - HelloFresh - New York, NY
(2021-07 - 2025-04)
- Led end-to-end migration of Salesforce Marketing Cloud for U.S. brands, ensuring data integrity and feature continuity, aligning with business objectives for seamless platform transitions
- Designed and optimized email journeys, nurture flows, and automated campaigns using Journey Builder, Email Studio, and Automation Studio, improving engagement metrics by 25%
- Developed dynamic email templates using HTML, CSS, and AMPscript, enhancing personalization and deliverability across diverse email clients and devices
- Integrated marketing automation systems with CRM platforms and third-party tools, streamlining data syncs and campaign functionality
- Created and maintained dashboards for campaign analytics, providing actionable insights into email performance, engagement metrics, and customer segmentation
- Collaborated cross-functionally with Sales, Data, and Creative teams to execute demand generation programs, supporting global brand expansion and market growth
- Provided training and documentation on Salesforce Marketing Cloud best practices, establishing continuous support programs for campaign managers
Developer, Marketing Automation - HelloFresh - New York, NY
(2019-06 - 2021-07)
- Spearheaded Salesforce Marketing Cloud migration, overseeing data and email content migration for all U.S. HelloFresh brands, ensuring data accuracy and system compatibility
- Developed complex personalization projects using AMPscript, SSJS, and SQL queries, enhancing customer engagement and lead scoring capabilities
- Configured and managed marketing automation workflows, optimizing list segmentation, data hygiene, and campaign performance
- Implemented SMS push notification campaigns, improving customer communication and engagement rates by 15%
- Collaborated with direct mail partners for API integrations, enhancing automation capabilities and saving approximately 200 hours annually through custom processes
Lead Email Developer - Guess - Los Angeles, CA
(2018-08 - 2019-03)
- Led Salesforce Marketing Cloud development and integration for customized email campaigns across U.S. GUESS brands, ensuring mobile-friendly and client-optimized templates.
- Designed and QA'd dynamic email templates using AMPscript and website API integrations, personalizing content based on customer profiles and shopping behavior
- Managed Movable Ink implementations, facilitating weekly collaboration to align on upcoming personalization projects
- Worked cross-functionally with Creative teams to provide development feedback, ensuring seamless execution of demand generation campaigns
Web Developer II & Email Developer - Concentrix - Irvine, CA
(2016-04 - 2018-08)
- Developed responsive email templates and multi-brand site portals using HTML, CSS, JavaScript, and Bootstrap, ensuring pixel-perfect rendering across devices and email clients
- Built auto brand landing pages with Google API integration to locate nearest dealerships, enhancing user experience and lead generation
- Conducted Litmus testing for email deliverability, troubleshooting rendering issues and maintaining data hygiene best practices
- Translated UX wireframes into interactive, responsive features, collaborating with design teams to optimize user engagement
Jr Web Developer - Guthy-Renker - Santa Monica, CA
(2015-04 - 2016-04)
- Developed and updated responsive HTML/CSS email templates, optimizing for desktop, webmail, and mobile clients while adhering to deliverability best practices
- Established QA processes for troubleshooting HTML email templates, ensuring consistent performance across platforms
- Coded and maintained landing pages with Bootstrap and JavaScript, featuring hero banners to drive engagement
Product Advisory Council Member - Movable Ink - New York, United States
(2024-01 - 2025-12)
- Served on Movable Ink Product Advisory Council
- Provided strategic feedback to influence product innovation and roadmap development for advanced personalization solutions
