Brian W. Price

Accomplished automotive Finance Director and F&I leader with extensive experience maximizing finance profitability, product penetration, gross profit, and dealership performance. Proven record of producing $2,500–$2,800+ PRU, achieving VSC penetration exceeding 80%, and averaging up to four F&I products per retail transaction. Combines high-level F&I production expertise with executive dealership leadership and full P&L responsibility for multimillion-dollar operations.

Finance Manager - MULLINAX FORD - New Smyrna Beach, FL

(2025-07)

• Consistently achieve average F&I profit per retail unit exceeding $2,500.
• Average three F&I products per retail transaction while maximizing departmental profitability and customer value.
• Structure retail transactions, coordinate lender approvals, and present F&I products using a customer-focused sales process.
• Partner with sales management to improve deal flow, maximize transaction profitability, and deliver an efficient customer experience.

Finance Director - CLAY COOLEY KIA - Irving, TX

(2024-01 - 2025-07)

• Consistently generated average F&I profit per retail unit exceeding $2,800.
• Achieved Vehicle Service Contract penetration exceeding 80% and averaged four F&I products per retail transaction.
• Directed F&I operations with responsibility for profitability, product penetration, lender relationships, compliance, and customer satisfaction.
• Partnered with sales leadership to improve deal flow, finance penetration, transaction profitability, and customer experience while maintaining strong CSI.

National Sales Director - RESULTS-HQ MARKETING SOLUTIONS - Bedford, TX

(2020-08 - 2023-12)

• Directed national sales and business-development strategies serving automotive retail clients and developed turnaround strategies for underperforming businesses.
• Managed multimillion-dollar advertising budgets and negotiated vendor agreements to increase customer acquisition, retail sales, market penetration, and ROI.

General Manager - KIA OF SOUTH AUSTIN - Austin, TX

(2017-01 - 2020-08)

• Directed all operational and financial functions of a $40 million dealership, including sales, F&I, P&L, inventory, HR, marketing, compliance, CSI, and staffing.
• Held full accountability for revenue, profitability, expense management, F&I performance, employee development, and OEM objectives.
• Recruited, trained, developed, and managed dealership leadership, sales, and F&I teams.

Executive Manager - NISSAN OF MIDLAND - Midland, TX

(2013 - 2017)

• Directed operational and financial functions of a $35 million dealership and led the turnaround of an underperforming operation.
• Increased sales effectiveness from 58% to 101%, new-vehicle sales 108%, and net profitability 158% without increasing variable expenses.
• Established dealership records for new-vehicle sales and net profitability in 2015, 2016, and 2017.
• Increased total retail volume from approximately 58 to more than 125 units per month.

General Manager | General Sales Manager | Pre-Owned Director - ORR AUTO GROUP - Corinth & Paris, TX

(2008 - 2013)

• Promoted through multiple leadership positions with responsibility for sales, F&I, P&L, inventory, employee development, marketing, and customer satisfaction.
• Transformed a dealership losing approximately $1 million annually into profitability within 60 days.
• Increased monthly retail sales from fewer than 20 units to approximately 100 units within 90 days.
• Increased pre-owned sales from approximately 50 to more than 100 units per month during a major economic downturn.
• Maintained gross profit per unit exceeding $4,000, the highest among sales managers within a 22-dealership group.

General Manager | General Sales Manager | Finance Director - DIRECT AUTO PLAZA - El Centro, CA

(2001 - 2008)

• Promoted from Finance Director to General Sales Manager and ultimately General Manager.
• Helped grow dealership retail volume from fewer than 60 to more than 300 units per month.
• Expanded a two-person F&I operation into a department consisting of one director and four finance producers.
• Helped build an F&I department consistently generating approximately $500,000 per month in net finance gross.

Finance Producer - RELIABLE CHEVROLET - Albuquerque, NM

(1996 - 2001)

• Consistently ranked among high-performing F&I producers within the Van Tuyl Automotive Group.
• Achieved strong VSC and F&I product performance while maximizing revenue and maintaining strong CSI.

Bachelor of Arts - Business Administration - National University