Celena C

▪️Dynamic leader with over a decade of combined experience managing customer service, eCommerce and marketing and collaborating with cross-functional team members in high-quality deliverables.

▪️ Skillfully develops, implements, and executes strategic marketing plans via email and sms, social media, social commerce, and influencers while implementing the company's mission.

▪️ Strategically makes learning experiences fulfilling, engaging, and rewarding – thriving as a mentor and support to peers and team members in fast-paced environments.

▪️Active communication and listening skills in client-facing roles to ensure support in achieving their goals.

@Goddess Provisions Subscription Box

Jan 2020 - Jan 2023 ; Remote

Managed all eCommerce and Marketing for Goddess Provisions including team management with up to 10 direct reports. Oversaw all marketing activities including email marketing, social media,

paid advertising, and influencer marketing. Oversaw all eCommerce operations including UX design, all sales strategies, wholesale, site merchandising, and logistics management. Oversaw team management including copywriting, graphic design, content creation, and product development. Worked closely with the founders to execute goal setting and maintain strategic direction for the entire company. Created and oversaw the implementation of new initiatives to improve performance in all areas.

Select Accomplishments

• Strategized and executed the move to a new eCom site that offered the company’s exclusive products for the first time, and it saw over 7 figures in sales the first year. Launched their successful wholesale site along with other eCom marketplaces.
• Oversaw content of 550K IG followers, 100K+ email list, 80 influencers, & 7-figure eCom sales.
• Researched and oversaw the implementation of a new inventory management system for our 3PL Fulfillment partner which reduced customer service complaints by 55%.
• Researched and developed relationships with international manufacturers and oversaw product development on all exclusive products with 80%+ profit margins.
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Carousel Ink , Inc. Clothiers

Jan 2011 - Jan 2018

Oversaw all eCommerce and brick-and-mortar operations for the fashion line. Managed all eCom channels including Shopify, Amazon, eBay, Faire, and Etsy. Operations included production, buying, wholesale relations, and in-store activities. Managed all site merchandising.

Select Accomplishments

• B & M saw up to 2,000 visitors a day and managed an in-store team of between 4-8 direct reports.
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CVLACRTV Agency

Jan 2017 - Jan 2020

A specialist performance marketing agency providing a fully managed service across:

• Email & SMS Marketing
• Paid Google (Paid Search, Display, Video)
• Paid Social (Facebook, Instagram, TikTok, LinkedIn)
• SEO
• eCommerce Development
• Lead Generation
• Performance Creative
• Customer Service

Helped eCommerce brands build scalable and sustainable marketing campaigns and websites that drive profitable growth.

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Ballet Choreography in Florence. Danish language in Copenhagen.