Chris Roberson

Founded development firm focused on infill multi-family and mixed-use projects across San Diego. Experienced in full cycle multifamily and mixed-use infill development — from site acquisition through entitlement, construction, lease-up, and asset management. Maintains longstanding working relationships at Development Services, SDGE, and other key agencies.

Personally invested capital under compressed timelines — developing a track record for successfully problem-solving complex challenges with smaller-than-typical budgets. Experienced building and maintaining financial models — proformas, sensitivity analyses, construction draw schedules, and refinancing scenarios. Experienced contract review, consultant procurement, and OAC management.

History of being semi politically active in community plan updates, technical advisory committee processes, and state level proposals.

Founder & Principal - Endeavor - San Diego, CA

(2014)

Responsible for all principal-level decisions across the firm's development activity (capital commitment, deal sourcing, entitlement strategy, JV/equity structuring); full-cycle infill development from acquisition through lease-up.

Development - Casa Verde - Endeavor - North Park, San Diego, CA

(2015-03 - 2024)

3066 North Park Way project

• Full-cycle delivery: acquisition, entitlement, construction, lease-up, and ongoing asset management as LP and GP owner.
• Complex DD clearance: historic, Housing Commission, multi-cycle entitlements from 16 to 94 units without parking — modeled each configuration.
• Managed full consultant team procurement and contracts, OAC meetings, city/agency interfacing, and refinancing.
• Direct advocacy with community plan groups, district supervisors, and department heads to advance approvals.
• Walked site every other day through construction; personally resolved ownership-side bottlenecks to keep project moving forward from ownership perspective.

Development - 3812 Keating Street - Endeavor - Mission Hills, San Diego, CA

(2022)

Pre-development ongoing, construction start TBD

• Personally funded non-contingent deposit; syndicated JV with local investor/developers for 13 cash-flowing units on a 19,998 SF parcel.
• Complex DD: historic, Housing Commission, environmentally sensitive hillside, fire access — entitlement scenarios ranging from 13 units to a 13-story, 150-unit Type I project.
• Modeled full range of entitlement and financing configurations; ongoing development oversight with income-producing units in place.

Development - Treehouse - Endeavor - Banker's Hill, San Diego, CA

(2021 - 2022)

2525 First Ave project, position sold to Raintree

• Off-market acquisition of three parcels totaling 20,377 SF; personally funded deposit and consultants.
• Complex DD: historic (self-assembled 1,000-page submission on compressed timeline), Housing Commission, FAA airspace.
• First project in San Diego to cycle under Complete Communities — entitled from 13 units / 30-ft limit to 107-unit Type III modified building; maintained proforma through every iteration.
• Reviewed and administered AIA contracts and consultant agreements throughout pre-development. Successfully sold position to Raintree at a profit.

Development - 4050 Texas Street - Endeavor - North Park, San Diego, CA

(2019)

Development 2020, construction start TBD

• Sourced 13,992 SF across 2 parcels; navigated historic clearance and Housing Commission.
• Entitlements from 8 to 86 units via plan updates overlay and Complete Communities; modeled each scenario against construction cost and financing assumptions.
• Ongoing development management; cash-flowing units in place.

Development - Nima - Endeavor - North Park / El Cajon Boulevard, San Diego, CA

(2018 - 2019-09)

2500 Block project, development fall 2019

• Assembled 21,300 SF corner site; structured JV with national developer and institutional equity partner.
• Complex DD: geotechnical fault lines, environmental soil remediation; modeled 26, 36, and 54-unit configurations.
• COVID caused equity partner exit; sold initial parcels at a profit.

Development - Onyx on Park - Endeavor - Hillcrest, San Diego, CA

(2016-12 - 2017-06)

Park & University Ave project, option acquired winter 2016, re-entitled spring 2017, option sold summer 2017

• Secured off-market option on 15,500 SF site; re-entitled from 22 to 60+ units through direct advocacy with District 3 Supervisor (now Mayor).
• Modeled value uplift to support option sale strategy; successful exit for successor team.

Development - One Mississippi - Endeavor - North Park, San Diego, CA

(2014 - 2017)

El Cajon Blvd & Mississippi project

• Assembled four parcels totaling 10,650 SF across three sellers; mix of on-market and off-market transactions.
• Successor team realized 100%+ return over acquisition cost.

Founder & Operator - Independent Commercial Brokerage Firm - San Diego, CA

Founded and operated an independent commercial brokerage firm in San Diego, managing agents and creative staff. Transacted sales and leases across Downtown, North Park, Hillcrest, Banker's Hill, Mission Hills, Ocean Beach, Pacific Beach, and City Heights. Brokerage income was deployed directly to fund non-contingent deposits on development acquisitions — maintaining active deal flow and market comp knowledge across multifamily, retail, and mixed-use product types.

Bachelor's Degree - Business Administration - Point Loma Nazarene University (2012)