Christine Moore

Results-driven Project and Operations Leader with an MBA and 10+ years of experience leading cross-functional initiatives, multi-site operations, and strategic projects from planning through execution. Expertise in stakeholder management, process improvement, change management, risk mitigation, and operational excellence. Proven ability to align teams, streamline operations, manage budgets, and deliver measurable business results in fast-paced, high-growth environments.

CO-FOUNDER AND COO at The W Group Sports Management, LLC (2024-09 – Present)

Lead business operations, financial management, budgeting, and cash flow forecasting for a growing sports management company.

• Support the operational growth of the agency by building financial and operational processes as represented athlete contracts grew from approximately $1 million to more than $8 million within two years.
• Manage financial reporting, investor communications, and business performance analytics to support strategic decision-making.
• Oversee the deployment of startup capital, financial controls, and operational processes to support sustainable business growth.
• Develop and improve internal workflows, documentation, and reporting processes that increase organizational efficiency.
• Coordinate cross-functional priorities with executive leadership to support strategic initiatives and long-term business objectives.
• Manage accounting, financial reporting and forecasting using QuickBooks and Excel, improving reporting accuracy and operational visibility.

REGIONAL SALES & OPERATIONS MANAGER at Orangetheory Fitness (2016-08 – 2025-08)

Successfully led a regional sales turnaround from the lowest-performing territory to a Top 10 national ranking among more than 200 locations through strategic execution planning, performance coaching, and accountability frameworks.

• Directed end-to-end launch of a new studio location from pre-construction planning through grand opening, coordinating staffing, presales strategy, operational setup, vendor readiness, and go-live execution.
• Led operational turnaround efforts across seven underperforming studios, partnering with studio leadership to implement strategic action plans, strengthen operational execution, and improve business performance.
• Led Project 100, driving operational improvement initiatives across four studios, including two Top 3 performing locations and one #1-ranked studio.
• Directed multi-site business operations across 4–5 franchise locations, leading 50–60+ employees while partnering with cross-functional leaders to execute strategic initiatives and support regional growth.
• Managed regional performance by analyzing KPIs, including conversion, retention, revenue growth, staffing, and operational readiness, to drive continuous improvement and business results.
• Led change management initiatives during regional restructuring, ensuring operational continuity, team engagement, and consistent execution across multiple locations.
• Oversaw implementation of standardized operational workflows and CRM-based lead management processes to improve conversion performance, retention, and customer adoption metrics.
• Managed full project lifecycle activities including kickoff planning, resource coordination, milestone tracking, status reporting, and post-launch performance monitoring.
• Facilitated collaboration between sales, coaching, and operations teams, driving seamless delivery of customer experience initiatives linked to retention and satisfaction improvements.
• Led adoption of corporate initiatives across studios, ensuring compliance with brand standards, training alignment, and consistent execution across teams.

SENIOR ACCOUNT MANAGER at Allstate Insurance (2014-09 – 2016-07)

Consistently ranked as the agency's top-producing Account Manager, exceeding sales goals and generating over $100,000 in new business premiums.

• Built and managed relationships with high-net-worth clients by delivering tailored insurance solutions and trusted risk management guidance.
• Developed referral partnerships and community relationships that generated new business opportunities and supported long-term client growth.
• Conducted comprehensive insurance reviews and risk assessments, delivering strategic recommendations that improved client retention and customer satisfaction.

BS in Kinesiology/Communications – Eastern Washington University

MBA in Business Administration – Keller Graduate School of Management (2026-06)