Colleen Reeves

Customer-focused professional with a proven ability to build lasting relationships, deliver exceptional service, and drive sales in fast-paced retail environments. Recognized for creating positive customer experiences, providing personalized solutions, and resolving customer concerns. Brings strong communication, product knowledge, and operational expertise while consistently contributing to team and business goals.

Assistant Store Manager - Dick's Sporting Goods, Inc.

(2021-03 - 2026-07)

• Delivered exceptional customer service in a high-volume retail environment while resolving customer concerns quickly and professionally.
• Trained and mentored associates on customer service, product knowledge, and sales techniques to create a consistent customer experience.
• Implemented visual merchandising strategies to enhance product presentation and support sales growth.
• Used sales trends and customer feedback to optimize merchandising, inventory, and product availability.
• Built lasting customer relationships by providing personalized recommendations based on individual customer needs.
• Supported daily store operations, inventory management, and online order fulfillment while maintaining company standards.
• Contributed to achieving store goals by focusing on customer satisfaction, sales performance, and key performance metrics.

Sales Lead / Key Holder - Dick's Sporting Goods, Inc.

(2015-11 - 2021-03)

• Delivered outstanding customer service and product recommendations to drive sales and customer loyalty.
• Assisted with inventory management, merchandising, and daily store operations.
• Served as Manager on Duty, ensuring smooth daily operations and excellent customer experiences.
• Trained and mentored new associates in customer service, sales techniques, and product knowledge.
• Maintained inventory accuracy while minimizing shrinkage, while supporting store profitability.

Customer Service & Sales - Dillards, JcPenney, Naked Furniture

(2015-11)

• Delivered exceptional customer service across multiple retail and service industries.
• Consistently met or exceeded sales goals while building strong customer relationships.
• Recognized for professionalism, reliability, and a customer-first approach.