Craig Balkin
10DLC Toll-Free SMS Messaging Operations
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About
I am an experienced messaging professional currently running operations for a high volume SaaS company with nearly two decades of focus on end-to-end SMS operations, compliance, and strategic vendor management. I excel at stabilizing high-volume, turbulent messaging environments, as demonstrated by leading operations for approximately 90K senders and over 180M monthly messages across major CPaaS platforms (Twilio, Bandwidth, InfoBip). I possess deep technical expertise in SMS Architecture, Integrations, and senders (long code, toll-free, short code), consistently delivering superior results in high-stress environments.
I am also highly proficient in managing complex A2P regulations, achieving a 99% remediation success rate even with serious SHAFT violations, and implementing 1700 TCR Campaigns with an outstanding 4% first-attempt rejection rate. I'm available to assist any messaging use cases. I work extremely fast due to my experience and can provide on-time on target estimates where asked.
Experience
-6 years in high volume SMS SaaS
-12 years running small CPaaS Short Code Provider
