Craig Cole

Commercial P&C insurance professional with 16 years of experience across all major commercial lines, consistently taking on greater responsibility and delivering profitable growth. I bring seven years of client and agency‑facing experience, including successfully building a new territory for a carrier with minimal brand recognition. I’m skilled at developing high‑value agency relationships that drive revenue, strengthen retention, and expand market presence.

My background includes corporate training for large groups, presenting to executive leadership, and serving as a trusted advisor on underwriting strategy and market development.

Senior Marketing Underwriter | Ardellis Insurance Ltd. | Grand Rapids, MI.

May 2025-November 2025

• Serve as the primary liaison and representative for existing and prospective producers, ensuring effective communication and partnership.
• Develop and maintain a producer network with a comprehensive understanding of product offerings to support sustainable growth.
• Advance company marketing and underwriting goals by cultivating effective partnerships with agency stakeholders.
• Evaluating submissions for acceptability and establishing appropriate pricing to ensure both profitability and retention.
• Provide market intelligence and insights to support management in identifying opportunities, product enhancements, and growth initiatives.
• Strengthen assigned producer groups to enhance the quality and volume of business generated.
• Develop and initiate new agency partnerships, select agencies of exceptional caliber, and enhance brand visibility within emerging markets.

July 2018- May 2025

• Prior to exit, on pace to write over $1M in new business premium in the first half of 2025.
• Longest tenured MI associate. During tenure at ICW, our team grew written premium from $9.3MM to over $15MM in a very soft WC market. (the team was 3 strong for first 5 yrs.) 
• Responsible for achieving company marketing and underwriting metrics. Fostering collaborative relationships with agencies stakeholders, evaluating routine business for risk acceptability; matching price to exposure to maintain profitability and renewal retention.
• Develop and manage a profitable and growing book of business
• Sell value added services and maintain a producer force that understands product offering and value proposition to control a profitable and growing book of business. 
•  Drive the profitable sale of the company's products including increasing sales of existing products, and the introduction and selling of new products as they are developed. 
• Develop the assigned producer group to improve the quality and quantity of the business we obtain from assigned producers. 
• Responsible for planning and execution of agency appreciation events. 
• Serves as the primary company contact and representative of existing and prospective producers. 
• Prospect new agency partner relationships, appoint quality agencies, develop new business and company brand in a new state for carrier.
• Understand geographic territory and competitor activity. 
• Provide market information and conditions to aid in identifying opportunities/adjustments for management, product enhancements and new growth potential.

2017- July 2018

• Focus on working directly in the field with agency partners to increase written premium and policy count.
• Complete all front-line underwriting and pricing of products with full underwriting authority.
• Attend loss control visits and producer presentations as a company representative. 

Nov 2009-2017

• Development and delivery of sales /product benefits presentations to agent groups. 
• Agency relationship rehabilitation, development and growth. 
• Cross selling and up selling of product offerings leveraging relationships to increase written business.
• Balancing multiple complex projects and adherence with various deadlines. 
• Development of forms, underwriting file reviews, and presentation of findings to executive management for 6 different states.
• Develop training material and provide training through presentations and interactive training to underwriters from 26 states on Garage, Commercial Auto and Trucking risks. 
• Write and retain very complex, high value accounts often requiring reinsurance ($100K-500K premium)
• Initiated and developed company-wide pilot program increasing efficiency across departments
• Curator of business tracking model for upper management, identifying key growth segments and areas of inefficiencies
• Identified thousands of dollars in charity donations that cost the company nothing out of pocket

Bachelor of Science in Business Administration with double major in Marketing and Logistics Management.