Denise Serio

Visionary marketing leader with over 20 years of experience guiding organizations to clarify positioning, strengthen brands, and accelerate growth. Proven ability to develop and execute data-driven, multi-channel marketing campaigns, leading to significant revenue generation and improved market perception. Expertise spans strategy development, brand identity refresh, budget administration, and cross-functional team leadership.

Adept at aligning marketing activities with overarching business objectives to drive expansion and achieve impactful results.

Chief Marketing Strategist & Founder - 50/50 Marketing Partners - Amherst, NY

(2017-06)

• Founded and led a virtual marketing agency as Chief Strategist and Creative Director.
• Guided organizations to clarify positioning, strengthen brands, and accelerate growth.
• Aligned clients' marketing activities with revenue growth, market expansion, and overarching business strategy.
• Hands-on leader, seamlessly moving between strategy development to execution for clients in financial services, manufacturing, education, and healthcare sectors.
• Developed and refreshed brand identities for both B2C and B2B clientele.
• End-to-end ownership of multi-channel marketing campaigns.
• New York State Women Business Enterprise (WBE) Certified

Marketing & Media Manager - BAM Enterprises, Inc. - Grand Island, NY

(2015-06 - 2016-07)

• Established new revenue streams through partnerships with two international distributors.
• Fiscal administration of $1.25 million marketing budget across 3 sister companies.
• Collaborated with production and sales teams to ensure brand messaging accurately reflected manufacturing capabilities, enhancing lead quality and market credibility.
• Directed the overhaul of all corporate communication assets, resulting in a cohesive and professional brand image that resonated with high-value international stakeholders.
• Spearheaded end-to-end rebranding of a plastics industry manufacturer, modernizing its market identity and significantly improving industry-wide brand perception.

Agency Services Manager - The Marketing Grid - Buffalo, NY

(2013-09 - 2015-06)

• Achieved a 100% pre-opening occupancy rate for a new luxury senior living community 90 days ahead of schedule, while operating under budget and returning unused marketing funds to the client.
• Revitalized the brand for an international manufacturer, enhancing the company image, increasing industry-wide credibility, and establishing pathways for new revenue streams.
• Managed direct mail campaigns, website builds, and other marketing projects, coordinating with clients, creative teams and service providers to deliver projects on time and on budget.

Director of Marketing - Wendel Companies - Williamsville, NY

(2009-09 - 2011-01)

• Spearheaded a targeted pursuit strategy that successfully secured a $5M project engagement, significantly strengthening the enterprise revenue pipeline.
• Managed $1.5 million marketing budget across 8 vertical markets
• Orchestrated high-impact marketing and business development initiatives for a premier architectural and engineering firm, directly contributing to the acquisition of major contracts.
• Directed a comprehensive brand refresh aligned with the organization's 70th anniversary to modernize market positioning and improve competitive advantage.

Operations Manager & Production Manager - Stand Advertising, LLC. - Getzville, NY

(2004-12 - 2009-08)

• Authored the Operations Manual and implemented Standard Operating Procedures (SOPs), increasing efficiency, reducing internal costs, and improving delivery times.
• Advanced from Account Manager -> Account Director -> Production Manager -> Operations Manager with a team of 7 direct reports.
• Cultivated a pool of trusted vendors who consistently provided high-quality materials on time and within budget, streamlining purchasing functions.

Direct Mail Division Manager & Account Director - Wolf Group Buffalo - Buffalo, NY

(1999-09 - 2001-09)

• Orchestrated data-driven direct mail campaigns for the agency's flagship account, HSBC North America, notably generating $3.5M in incremental revenue through a single campaign.
• Analyzed response metrics to refine marketing strategy for future marketing efforts.
• Strengthened relationships with clients, leading to additional projects and associated revenue.
• Simultaneously orchestrated 10-15 direct mail campaigns for multiple clients.
• Led team of 5 direct reports consisting of 3 Account Executives and 2 Production Managers

Bachelor of Arts - Communication Arts - Allegheny College