Elizabeth Harris
Strategic Consumer Insights leader with 20+ years of experience translating complex data into actionable growth strategies, specializing in global research, measurement frameworks, and executive-level insight delivery that drives business impact.
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About
Results-driven Senior Consumer Insights Researcher with over 15 years of extensive experience in executing comprehensive research studies across various sectors, including CPG and healthcare. Proven expertise in designing surveys, conducting qualitative and quantitative analysis, and translating complex data into actionable business insights. Successfully managed multiple projects and collaborated with stakeholders to align research objectives.
Committed to driving consumer understanding and strategic recommendations that enhance business performance.
Experience
Independent Consultant / Co-Founder at Trek Solutions
- Designed and implemented comprehensive consumer research studies across the CPG, healthcare, retail, and technology sectors.
- Crafted surveys, screeners, and discussion guides for qualitative and quantitative research initiatives.
- Orchestrated data analysis and synthesis, integrating multiple data sources into clear, actionable insights.
- Devised client-ready reports and data visualizations, transforming findings into strategic recommendations.
- Managed numerous concurrent projects in dynamic environments with minimal oversight.
- Collaborated with stakeholders to identify critical business questions and align research objectives accordingly.
- Utilized platforms such as Qualtrics, SurveyMonkey, and custom tools for survey programming and analysis.
- Identified opportunities to streamline and standardize research processes, enhancing speed and scalability.
Vice President, Research Innovation / Research Lead at Ipsos
- Executed large-scale qualitative and quantitative research programs for Fortune 500 clients.
- Designed questionnaires and research frameworks tailored to complex business needs.
- Synthesized findings into clear narratives and actionable recommendations for senior stakeholders.
- Collaborated across teams to integrate behavioral, attitudinal, and market data.
- Mentored junior researchers on best practices in analysis, reporting, and storytelling.
Global VP, Research & Insights at Interbrand
- Championed research supporting brand strategy and customer experience initiatives.
- Conducted in-depth consumer research and analysis to inform positioning and innovation.
- Developed insight-driven deliverables utilized by executive leadership teams.
- Collaborated cross-functionally with strategy, creative, and analytics teams.
Education
Bachelor of Science in Education – Wright State University
