Enrique Wilches

Creative executive and entrepreneur with more than 15 years of experience turning creativity into business. Leadership experience at BBDO, WPP, Leo Burnett, and Galilea, followed by six years building and leading Madness Studio.

Experience across the entire creative business cycle: strategy, creative direction, business development, client acquisition, pitching, negotiation, budgeting, team building, and production leadership. Has led campaigns for global and regional brands, combining business leadership with hands-on experience in CGI, audiovisual production, and Generative Artificial Intelligence to turn emerging technologies into products, services, and commercial opportunities.

Founder & CEO / Creative Director - MADNESS STUDIO - Bogotá, Colombia

(2020-03)

Founded and built a creative company specializing in CGI, AI-powered audiovisual production, and branded content, leading both creative production and business operations.

• Led the creative strategy and execution of more than 30 campaigns for brands such as Nike, Activision, Bloomberg Philanthropies, Mercedes-Benz, Pepsi, LATAM Airlines, AB InBev, Adidas, Alpina, Huggies, Grupo Nutresa, and Grupak.
• Led business development and client acquisition through pitches, commercial proposals, networking, and direct relationships with brands and agencies.
• Managed negotiations, budgets, cost structures, hiring, resource planning, and production; assembled multidisciplinary teams based on each project's needs.
• Developed new products, services, and production pipelines by integrating creative strategy, CGI, audiovisual production, AI filmmaking, and Generative Artificial Intelligence.
• Maintained direct involvement in concept development, art direction, CGI, AI-generated imagery/video, editing, compositing, and production supervision.
• Created Rampant, a graphic novel developed with AI and launched at FILBo 2025; Madness is currently evolving toward the development of original intellectual property.

Chief Creative Officer (CCO) - GALILEA - Bogotá, Colombia

(2022-10 - 2023-10)

• Connected creativity, innovation, and business development; led creative strategy and multidisciplinary teams.
• Developed new products, services, client proposals, and commercial opportunities by connecting technology with viable business models.

Team Lead - LEO BURNETT - Bogotá, Colombia

(2017-11 - 2019-10)

• Led creative teams and oversaw integrated creative projects within a global advertising network.

Creative Director - GEOMETRY GLOBAL / WPP - Bogotá, Colombia

(2016-01 - 2017-12)

• Led multidisciplinary creative teams of up to 20 people in Mexico, the Andean region, and the Caribbean.
• Directed integrated projects for Heineken, Samsung, Twitter, Mercedes-Benz Trucks, Adidas, and Coca-Cola, from strategy and concept through activation and production.

Creative Director - SANCHO BBDO - Bogotá, Colombia

(2014-10 - 2016-09)

• Led regional creative work for Pernod Ricard in Colombia, Venezuela, and the Caribbean, including Absolut Vodka, Something Special Whisky, and Tequila Olmeca.
• Directed 360° campaigns for Movistar and led regional creative teams and production.

Chief Creative Officer (CCO) - Dr. Marketing

(2019 - 2020)

Art Director - DDB Chile

(2012 - 2014)

Graphic Design - Universidad Jorge Tadeo Lozano (2001 - 2006)

Specialization in 3D Production - Gnomon School of Visual Effects (2011 - 2012)

AI Animation - Curious Refuge (2025 - 2025)