Fazila Kanchwala
Dynamic marketing expert with over 5 years of experience in fostering brand growth, launching digital campaigns, and implementing multi-channel strategies in both B2B and consumer markets. Demonstrated success in establishing marketing functions from scratch, enhancing brand visibility, and executing campaigns that yield measurable outcomes.
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About
Dynamic marketing expert with over 5 years of experience in fostering brand growth, launching digital campaigns, and implementing multi-channel strategies in both B2B and consumer markets. Demonstrated success in establishing marketing functions from scratch, enhancing brand visibility, and executing campaigns that yield measurable outcomes.
Experience
Founder & Marketing Consultant / Freelance at Fazila Media (2023-02 – Present)
- Managed social media platforms (Instagram, Pinterest, Tiktok, Facebook, Youtube, Whatnot)
- Built and led company's first marketing department
- Developed B2B marketing strategies for chemical products
- Managed website and digital marketing initiatives
- Designed product labels and marketing materials
- Led trade show marketing and promotional efforts
- Ensured compliance with hazmat regulations
- Freelanced for ComStar International, Texas Live!, At Home, Liberty Dentistry 786, Indeed Wellness, Lara
Head of Branding at Ayna Decors (2017-06 – 2023-01)
- Led brand strategy and positioning initiatives
- Oversaw development of brand identity and messaging
- Directed campaigns to increase awareness and engagement
- Ensured brand consistency across all platforms
Marketing Specialist at The Cause Collaborative (2016-12 – 2017-06)
- Supported marketing campaigns and outreach efforts
- Assisted with content creation and coordination of advertisements
- I conducted user research and competitive analysis to inform design decisions
Education
B.S. in Marketing & New Media Design – Rochester Institute of Technology
