Used Car Manager at Carroll Cadillac of North Orlando (2025-10 – Present)
- Consistently exceeded monthly sales targets through effective prospecting, negotiation, and closing techniques
- Utilized CRM software to track leads, manage customer information, and streamline the sales process
- Conducted thorough vehicle inspections and provided accurate vehicle history reports to instill confidence in potential buyers
- Negotiated favorable trade-in values for customers' vehicles while maximizing profit margins for the dealership
- Experienced in dealer software and operating systems in VAuto, VIN Solutions, Elead CRM, Reynolds & Reynolds, Dealertack F&I, Dealertrack DMS.
- Developed creative marketing strategies such as online listings, social media campaigns, and targeted advertisements to attract potential buyers
- Participated in regular training sessions to stay updated on industry trends, new car models, and financing options
- Assisted customers with test drives, explaining key features of each vehicle and addressing any concerns or questions they had
- Maintained a clean and organized showroom environment to enhance the overall buying experience for customers
- Collaborated with service department to ensure timely delivery of vehicles after purchase while maintaining high quality standards
- Acquired vehicles through Manheim nationally, GM Dealersource and private relationships
- Selling through Manheim, OVE, ACV, and OLAA with based relationships at all auctions nationally
Used Car Manager at Mercedes Benz of Daytona Beach (2014-09 – 2025-10)
- Conducted thorough vehicle inspections to accurately assess condition and value for trade-ins or purchases
- Collaborated with finance department to secure competitive financing options for customers.
- Utilized CRM software to track leads, manage customer information, and follow up on potential sales opportunities well versed in Elead CRM and VIN solutions, Dealertrack F&I and Dealertrack DMS, Vauto, Reynolds & Reynolds.
- Developed and implemented creative marketing strategies to attract new customers and increase brand visibility in the local market
- Negotiated favorable purchase prices from wholesalers and private sellers to maximize profit margins on used car inventory
- Assisted customers in selecting the right vehicle based on their needs, preferences, budget constraints, and financing options available
- Managed all aspects of the sales process including test drives, paperwork completion, trade-in evaluations, and delivery coordination
- Maintained accurate records of inventory levels using inventory management systems to ensure availability of desired vehicles for customers
- Established relationships with Autotrader, VAuto, Cars.com, and most online digital retail platforms.
- Resolved customer inquiries or concerns promptly and professionally to maintain high levels of customer satisfaction
- Participated in ongoing training programs to stay updated on industry trends, new models/features/releases from manufacturers
- Provided detailed product knowledge presentations to customers, highlighting key features, benefits, and value propositions of each vehicle
- Built and maintained a strong client base through exceptional customer service, resulting in repeat business
- Consistently exceeded monthly sales targets by effective prospecting, negotiation, and closing techniques.
- Extensive experience with Manheim auctions, relationships and contacts with auction representatives nationwide.
- Network of wholesale High-line dealers from Dallas to Miami for used car acquisitions and buy figures.
AMSI/AAG Automotive Marketing Budgets at Automotive Management Services, Inc (2012-06 – 2014-09)
- Managed advertising budgets for 11 franchise stores internet/TV/Print
- Worked direct with Factory Co-op
- Managed Internet budget for "Automall" Advertising
- Worked directly with Autotrader, Cars.com, EBay, Edmunds, Digital Marketing SEO/SEM for 11 franchise stores
Sales Manager at Martin Motorcars (2005-07 – 2012-06)
- Acquired Vehicles at Auction for internet based sales
- Specialized in BMW, Mercedes-Benz, Jaguar, Porsche, Lexus, Audi
- Utilized online sale platforms: Autotrader, EBay, Cars.com, to make internet direct sales.
- Wholesaled auction to auction platforms: Adesa, Manheim, SmartAuction, OVE.
