Geoff Martin

Results-driven Used Car Manager with 15+ years of experience in automotive sales and management, consistently exceeding monthly sales targets through effective negotiation and prospecting techniques. Expertise in CRM software, vehicle inspections, and creative marketing strategies to enhance customer engagement. Proven leadership in building strong client relationships and managing high-performing teams, with extensive knowledge of auction processes and dealer networks.

Committed to delivering exceptional customer service and maximizing profit margins.

Used Car Manager at Carroll Cadillac of North Orlando (2025-10 – Present)

• Consistently exceeded monthly sales targets through effective prospecting, negotiation, and closing techniques
• Utilized CRM software to track leads, manage customer information, and streamline the sales process
• Conducted thorough vehicle inspections and provided accurate vehicle history reports to instill confidence in potential buyers
• Negotiated favorable trade-in values for customers' vehicles while maximizing profit margins for the dealership
• Experienced in dealer software and operating systems in VAuto, VIN Solutions, Elead CRM, Reynolds & Reynolds, Dealertack F&I, Dealertrack DMS.
• Developed creative marketing strategies such as online listings, social media campaigns, and targeted advertisements to attract potential buyers
• Participated in regular training sessions to stay updated on industry trends, new car models, and financing options
• Assisted customers with test drives, explaining key features of each vehicle and addressing any concerns or questions they had
• Maintained a clean and organized showroom environment to enhance the overall buying experience for customers
• Collaborated with service department to ensure timely delivery of vehicles after purchase while maintaining high quality standards
• Acquired vehicles through Manheim nationally, GM Dealersource and private relationships
• Selling through Manheim, OVE, ACV, and OLAA with based relationships at all auctions nationally

Used Car Manager at Mercedes Benz of Daytona Beach (2014-09 – 2025-10)

• Conducted thorough vehicle inspections to accurately assess condition and value for trade-ins or purchases
• Collaborated with finance department to secure competitive financing options for customers.
• Utilized CRM software to track leads, manage customer information, and follow up on potential sales opportunities well versed in Elead CRM and VIN solutions, Dealertrack F&I and Dealertrack DMS, Vauto, Reynolds & Reynolds.
• Developed and implemented creative marketing strategies to attract new customers and increase brand visibility in the local market
• Negotiated favorable purchase prices from wholesalers and private sellers to maximize profit margins on used car inventory
• Assisted customers in selecting the right vehicle based on their needs, preferences, budget constraints, and financing options available
• Managed all aspects of the sales process including test drives, paperwork completion, trade-in evaluations, and delivery coordination
• Maintained accurate records of inventory levels using inventory management systems to ensure availability of desired vehicles for customers
• Established relationships with Autotrader, VAuto, Cars.com, and most online digital retail platforms.
• Resolved customer inquiries or concerns promptly and professionally to maintain high levels of customer satisfaction
• Participated in ongoing training programs to stay updated on industry trends, new models/features/releases from manufacturers
• Provided detailed product knowledge presentations to customers, highlighting key features, benefits, and value propositions of each vehicle
• Built and maintained a strong client base through exceptional customer service, resulting in repeat business
• Consistently exceeded monthly sales targets by effective prospecting, negotiation, and closing techniques.
• Extensive experience with Manheim auctions, relationships and contacts with auction representatives nationwide.
• Network of wholesale High-line dealers from Dallas to Miami for used car acquisitions and buy figures.

AMSI/AAG Automotive Marketing Budgets at Automotive Management Services, Inc (2012-06 – 2014-09)

• Managed advertising budgets for 11 franchise stores internet/TV/Print
• Worked direct with Factory Co-op
• Managed Internet budget for "Automall" Advertising
• Worked directly with Autotrader, Cars.com, EBay, Edmunds, Digital Marketing SEO/SEM for 11 franchise stores

Sales Manager at Martin Motorcars (2005-07 – 2012-06)

• Acquired Vehicles at Auction for internet based sales
• Specialized in BMW, Mercedes-Benz, Jaguar, Porsche, Lexus, Audi
• Utilized online sale platforms: Autotrader, EBay, Cars.com, to make internet direct sales.
• Wholesaled auction to auction platforms: Adesa, Manheim, SmartAuction, OVE.

Trade school in Automotive Technology – NASCAR Technical Institute (2003 – 2005)