Imad Coulibaly

My name is Imad Coulibaly. I have a bachelors of Science in Advertising and Public Relations graduate with music and marketing experience, exceptional problem-solving skills, creative and critical thinking, and a high ability to generate new and creative ideas to solutions.

Experience in marketing plan execution, knowledge in product development process, artist promotion, and project strategy. Effective written and verbal communication skills with demonstrated ability to learn quickly and thrive within a teamwork environment. I am passionate about the music industry as I am also a musician myself for over 18 years. I am eager to work in the music industry and with other artists.

PROFESSIONAL EXPERIENCE

Allbirds

Brand Ambassador June 2021 – Present

• Developed social media strategies to include constantly changing metrics and responses to client engagements
• Track and measure conversion rates, engagements and other key metrics for campaigns; adjust as needed to maintain high conversion rates
• Advised clients about content marketing campaigns and product positioning
• Reorganized inventory to make more in-demand items easily accessible for restocking
• Spearheaded focus groups discussions on new products and merchandise

Suffolk University Performing Arts

Office Assistant September 2018– May 2022

• Design Ad campaigns for the Performing Arts Department using Canva and Adobe Photoshop

-Strategize budgeting for on campus groups using Excel

• Video editing for Online Campus events using Final Cut Pro X
• Manage and organize files for the department of performing arts
• Communicate with thousands of students, faculty about events on campus through social media platforms

RELEVANT EXPERIENCE

ImadDrums

Social Media Manager  September 2016 – Present

• Developed a follower-base and brand awareness through selective media strategies
• Performed research on current benchmark trends and target audience preferences
• Design and implement social media strategy to cultivate audience of ~4,000+ followers
• Generate, edit, publish and share engaging content daily, achieving views of ~20,000-100,000 on top content
• Communicate with followers, respond to queries in a timely manner and monitor client reviews
• Stay up-to-date with current technologies and trends in social media, design tools and applications

EDUCATION

B.S. in Advertising and Public Relations (Cum Laude) 2018 - 2022

Suffolk University - Boston, MA

GPA: 3.5